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Main Subject - Call for Innovation: Do or Die Situation for Indian Organizations
Since the last 3 years India has been the most happening market for all industries in Europe and USA. Outsourcing all production work to India was the most common solution to reduce production cost. Due to this money started to flow in India and international organizations realized the potential. Last 2 years showed major economic explosion. This affected Indian organizations in many ways.
I
I
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ndian organizations got benefited due to economic explosion. People had enough money to buy goods and services which were of a better quality and design. Since many foreign companies were serving goods and services of high quality and design, Indian organization had to match them to survive in the competition. They were forced to pay attention to design, quality and service. These companies
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
eventually hired a lot of designers. Many new design schools opened in India in the last two years to cater to this growing need of industries.
Things changed so fast that there remained a fundamental flaw which is now back firing. Organizations hired designers but failed to use their creative potential to the fullest. These organizations were not ready for the fundamental changes which enab
Things changed so fast that there remained a fundamental flaw which is now back firing. Organizations hired designers but failed to use their creative potential to the fullest. These organizations were not ready for the fundamental changes which enab
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
le designers explore and show their creative talent. Indian organizations are infested with hierarchy, rigid policy, strict rules, uneven power distribution and frightful environment which are major contributions to kill creative ideas and motivation to work. This is making designers quit jobs frequently.
1) Research suggests sustained innovation and creativity demands a specific kind of
1) Research suggests sustained innovation and creativity demands a specific kind of
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Organization policy
Organization structure
Organization processes and
Organizational environment
For any Indian organization these changes are radical change in the way it governs or makes business. These changes are perceived as threat to the current success, progress and optimized processes for economical production of goods and services.
Innovation and creative process in organi
Organization structure
Organization processes and
Organizational environment
For any Indian organization these changes are radical change in the way it governs or makes business. These changes are perceived as threat to the current success, progress and optimized processes for economical production of goods and services.
Innovation and creative process in organi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
zations is governed by managers. These managers are not designers nor do they have formal training in innovation and creativity. They are more concerned about optimization of the resources, reducing the cost etc. Research says these managers are responsible to kill creativity and disconnect a good idea to reach the CEO.
Research also says no organization can survive for a long time just by
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
reducing cost.
2) Some companies who started recently did it right, but they did not succeed in a long run because there was no system to manage the process of innovation and creativity. And why would there be? There is no institution which gives training in innovation and creativity. This education is fundamentally different from the design or design management education that is given in an
2) Some companies who started recently did it right, but they did not succeed in a long run because there was no system to manage the process of innovation and creativity. And why would there be? There is no institution which gives training in innovation and creativity. This education is fundamentally different from the design or design management education that is given in an
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
design schools.
India as of today is becoming more unattractive to MNCs who are trying to come in because of increase in the salary expectations. It clearly shows that market is going to stabilize in a few months from now leaving India with no incoming money. This would continue unless organizations find a sustained ways to keep the money circulating. Edward De-bono says innovation and crea
India as of today is becoming more unattractive to MNCs who are trying to come in because of increase in the salary expectations. It clearly shows that market is going to stabilize in a few months from now leaving India with no incoming money. This would continue unless organizations find a sustained ways to keep the money circulating. Edward De-bono says innovation and crea
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tivity is the only sustained way to survive in along run and stay ahead in competition.
It is time for Indian organizations to capitalize on the current economic situation and successfully instutionalize innovation and creativity.
When I first started my studies I thought this is the case only with Indian organizations but recently I found that this is a typical scenario across globe. Organ
It is time for Indian organizations to capitalize on the current economic situation and successfully instutionalize innovation and creativity.
When I first started my studies I thought this is the case only with Indian organizations but recently I found that this is a typical scenario across globe. Organ
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
izations in India and abroad are facing problems either in implementation of innovation and creativity or managing innovation and creative people.
Some CEOS think that their organization does innovations and is very creative at work. They tend to confuse innovation with design. There was an interesting survey done which found that the definition of innovation these CEOS made varied from ga
Some CEOS think that their organization does innovations and is very creative at work. They tend to confuse innovation with design. There was an interesting survey done which found that the definition of innovation these CEOS made varied from ga
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ining a lot of business from the product to changing the color of product from black to blue.
There are various measures of innovativeness. A simple way to find is to look at the product, process, system, service, or an environment the organization developed in one year and ask the following questions:
A) Are there 5 new products that did not exist in the world before?
B) Do these 5 produc
There are various measures of innovativeness. A simple way to find is to look at the product, process, system, service, or an environment the organization developed in one year and ask the following questions:
A) Are there 5 new products that did not exist in the world before?
B) Do these 5 produc
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ts fundamentally change?
The way company made business
The way company manufactured distributed or marketed the products
The way it is used by the end user
C) Have the products solved the problem that was lasting for over a decade ?
Some designers think that a good design (example an ergonomically better mouse) is also an innovation. The exact difference between a better design and
The way company made business
The way company manufactured distributed or marketed the products
The way it is used by the end user
C) Have the products solved the problem that was lasting for over a decade ?
Some designers think that a good design (example an ergonomically better mouse) is also an innovation. The exact difference between a better design and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
innovation can be explained if you look at the following briefs given to designers
Design a better mouse. (Would definitely be a mouse)
Design a hand held input device. (Can be any input device)
Design a way to give input. (may be device, may be process)
Design an input system to do the task. (May be one or many device)
Design an environment to do the task. (May be one or many
Design a better mouse. (Would definitely be a mouse)
Design a hand held input device. (Can be any input device)
Design a way to give input. (may be device, may be process)
Design an input system to do the task. (May be one or many device)
Design an environment to do the task. (May be one or many
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
device or none)
Not many organizations give their designers the last two briefs which have high probabilities of getting close to an incremental innovation.
A radical innovation is still much ahead of these briefs. This may cater to unsolved problems in areas where there is no existing product. In those cases the briefs are made from extensive trend analysis, market research, socio-psychol
Not many organizations give their designers the last two briefs which have high probabilities of getting close to an incremental innovation.
A radical innovation is still much ahead of these briefs. This may cater to unsolved problems in areas where there is no existing product. In those cases the briefs are made from extensive trend analysis, market research, socio-psychol
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
gical and ethnographic studies. There are many ways that organization can adopt or deal with this fussy front-end and develop a strategy for innovation.
What does it take to do these changes? How would it affect the way organization function? What is ROI?
1) It takes major change in the way organization works in terms of the organization structure, process, policy and the environment. There
What does it take to do these changes? How would it affect the way organization function? What is ROI?
1) It takes major change in the way organization works in terms of the organization structure, process, policy and the environment. There
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
is a systematic way to implement this change. As I told earlier that these changes will always be resisted and avoided in organization, hence for successful implementation of change effective communication and convincing becomes necessary apart from managing the change.
2) Companies try to adapt models of previously established companies. These models may have compatibility issues. They eit
2) Companies try to adapt models of previously established companies. These models may have compatibility issues. They eit
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
her may not suit the kind of work the company does or they may face problems related to culture, social and political conditions in the organization.
3) There is no limit to R.O.I of implementing innovation and creativity but there are ways to work around it and demonstrate it on sample projects.
4) Innovation outsourcing (different from design outsourcing) cannot solve the problem as it wo
3) There is no limit to R.O.I of implementing innovation and creativity but there are ways to work around it and demonstrate it on sample projects.
4) Innovation outsourcing (different from design outsourcing) cannot solve the problem as it wo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
uld get expensive over a period of time and companies would need to have it in-house.
5) Innovation and creativity training would help to some extend but unless organization make the fundamental changes, instutionalize innovation, bring it into process, and consistently feed the innovation pipeline they may not be able to taste the real fruits.
3M, Google, give atleast 15% of time to employ
5) Innovation and creativity training would help to some extend but unless organization make the fundamental changes, instutionalize innovation, bring it into process, and consistently feed the innovation pipeline they may not be able to taste the real fruits.
3M, Google, give atleast 15% of time to employ
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ees to work on project that they feel interesting and would benefit the company.
3M made post-itTm from such a program and is still making 100 million dollars each year. 3M also has a policy to make 5 products every year that did not exist in market before.
Google, E-bay, Amazon and Apple changed and are the top 4 growing brands in the world.
The take-away are:
Start with outsourcing
The take-away are:
Start with outsourcing
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Innovation. Hire an innovation consultant.
Train people in house in innovation and creativity/hire designers.
Build a innovation centre.
Mean while slowly Change. (managed)
>Organization structure (hierarchy, power distributions)
> Policy
> Processes
> Environment
Establish system for sustained Innovation.
> Market research
> Trend analysis
> Design and innovation managemen
Train people in house in innovation and creativity/hire designers.
Build a innovation centre.
Mean while slowly Change. (managed)
>Organization structure (hierarchy, power distributions)
> Policy
> Processes
> Environment
Establish system for sustained Innovation.
> Market research
> Trend analysis
> Design and innovation managemen
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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