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Main Subject - What Is The Value Of A Fresh View
Writer's block. The bane of the creative existence. Few if any, having put pen to paper, have not struggled with the ominous blank page a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nd the endless possibilities it holds.
But what about the opposite extreme? The creative departments of many companies churn out page aft
But what about the opposite extreme? The creative departments of many companies churn out page aft
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
r page of dull, uneventful copy day after day, week after week, for years! Why? Because they need to sell the same products or services t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
o essentially the same people, over and over again. They have no problem knowing what to say, but they have lost the ability to say it wel
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
!
In steps the Freelance Copywriter, ready and willing to breathe new life into the stale copy. The value of a new set of eyes on an old
In steps the Freelance Copywriter, ready and willing to breathe new life into the stale copy. The value of a new set of eyes on an old
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
problem should never be underestimated. A fresh point of view and the talent and ability to turn that point of view into a powerful and or
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ginal statement is the number one reason a freelance writer may be just what your company needs to get out of a creative funk!
In today's
In today's
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
roller-coaster economy, it simply makes sense for a company to do everything in their power to cut costs and lower their overhead. At the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ame time, no company wants to diminish the quality of their products or services to accomplish this. In the area of written communications
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
, (i.e. advertising and public relations, speeches, audio/video scripting, sales letters, etc.) the work of a staff writer or writers who h
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ve been trying desperately to find new and exciting ways to say essentially the same things may be waning. It is a combination of these re
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
asons that often leads a company to the doorstep of a Freelance Commercial Writer:
1. A freelance writer often works alone, perhaps even f
1. A freelance writer often works alone, perhaps even f
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
om his or her home. This translates to very low overhead, which can be passed on to the client in the form of a competitive price for the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
service.
2. Since the freelance writer is not on the company's payroll, there is no lost wages for sick time, vacation time, personal time
2. Since the freelance writer is not on the company's payroll, there is no lost wages for sick time, vacation time, personal time
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
benefit packages or retirement plans.
3. The freelance writer, by definition, will have worked on numerous different projects, and theref
3. The freelance writer, by definition, will have worked on numerous different projects, and theref
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ore is in a unique position to bring a new point of view to the project that may simply be beyond the hard-working staff writers whose crea
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ive juices have slowed to a trickle.
4. Finally, the freelance writer's livelihood depends on their providing a high-quality service that
4. Finally, the freelance writer's livelihood depends on their providing a high-quality service that
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
will encourage the client to return again and again. Therefore, every piece of writing that is presented to the client is going to be the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
est the writer can do.
These factors combine to make a Freelance Commercial Writer an indispensable tool in the advertising and public rel
These factors combine to make a Freelance Commercial Writer an indispensable tool in the advertising and public rel
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ations campaigns of many companies worldwide.
So what is the value of a fresh view? It very well may be the success of your next campaign
So what is the value of a fresh view? It very well may be the success of your next campaign
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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