Main Subject - Business

I meet a lot of different people both socially and professionally. Being self -employed, I'm at many business mixers and networking events. Whether for professional reasons or casual conver

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sation, the question "What do you do?" comes up. The answer is usually your 30-60 second elevator speech... Hi, My name is .... I work for/my company is ..... I help people.......Sometimes

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he response goes on for more than 60 seconds.

Last week I was at a mixer and was called over by a colleague to meet a gentleman to whom she was speaking. With my name tag on, I walked over

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and extended my hand. Next - the question " So what do you do?" I have several short responses that invite questions if people want to know more. He didn't. My turn came up to ask him the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ame question. After learning about his profession (financial services) in about 6O seconds, I asked him a question to learn more about who he was. His answer was to tell me about how good h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

was at his job, how happy his clients were with his services and so on for 10 -15 minutes. I stopped hearing him after the first few minutes as I looked for a polite way to excuse myself.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Know what I mean? During the entire conversation he never asked me anything that showed any curiosity in knowing who I am. It felt more like listening to an advertisement instead of having

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

conversation. It was all about HIM! Then he gave me his card, asked for referrals and said he'd get in touch with me. It was a total turnoff. Sound familiar?

Here's my 64 cents. People li

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ke to be talked to not talked at. If your focus in networking is only to get clients to build YOUR business, that's what people will pick up. That may work with some people. Remember, the f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rst thing people buy is you not your product or service.

Have you met people who have shown a genuine interest in you/your needs? What was that like? Did you feel a connection or want to a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

filiate with them? Would they have been people you would want as friends? And if that person had a service or product something you needed, would you want to buy from them? If your intent i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s to forge strategic alliances and build relationships with people, take a look at the way you're coming across and the agenda (expectations, desired results) you bring in meeting people in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

any situation. Creating connections naturally opens the door to referrals. If you knew of someone great who would be of help to folks in your life, would you keep that person a secret? This

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is Attraction not a technique to be more effective in business.

Three Attraction Tips:

-- Be real - be yourself with people. * If you don't know who you are or how to be real, con

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

act me. I'll help you figure that out!

-- Be genuinely curious in learning about people in casual or business situations. Listen for how many times you make "I" statements to draw the focu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

consistently back to you. Good conversations have a back and forth flow vs. being a captive audience.

-- Really listen by staying present to what's being said. Practice active listening.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Asking question that refer to people's comments invites conversation.

Three Networking Tips:

1. Only offer your card when someone asks for it. Ask for their card if you want it.

2

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

If you want to give your card but haven't been asked - you can say " May I give you my card?"

3. When given a card, hold it in both hands and say something about the card ( I like the col

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or, very striking) before putting it in your pocket or purse.

-- If you meet someone you'd like to know better, invite them for coffee!

Last comment.....I'm a big believer in forging rela

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ionships and building a community of support. You can quote me - "What we can do alone is nothing compared to what we can do together" - Lorraine Cohen

Copyright 2004, Lorraine Cohe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When job hunting, second place just won't do. Your resume plays a key role in whether or not you even get your foot in the door to present your knowledge and skills. In this article William Mitchell, a Certifed Resume Writer with 12 years of experience, guides you through some of the commonly ignored facets of producing a document that gets results!

In an information rich society, too many people are still starving their decisions of enough of the right information.

If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business.

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