Main Subject - Business

Why the business card grab is not why you are there? So how do you obtain the card and show interest tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t gains confidence?

One of the things I am also always asked is, "How do you collect cards?" and “What d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you do with them when you get them back to the office?” What really happens when you collect business ca

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ds? Often they get put into a pocket with many others. Have you ever collected cards to later find out th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t you have no idea who the person was? This happens all the time. It is probably better to pick a few goo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d leads rather than collect everything (sometimes that is difficult to do if people trade cards with you)

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Choose one pocket for the timely leads and carry post it notes to add information.

It is quite easy to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ull the cads as you gather them. First, I only collect cards from people that I can either do business wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h, form an alliance with, or simply become a referral for them. Sounds easy, but the trick is to be able

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to ferret out who these people are. I also take notes on the back of the card or on a pad of sticky notes

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and attach it to the card so that I do not forget who they are and what services they provide. I even try

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to put faces to the cards by describing them on the sticky notes. These people will be amazed that you ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

remember them the next time you meet and they will then want to talk to you.

Some people look at their

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

stack of cards the next day, or two days later is even worse, and they are bewildered: they can’t remembe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

who was who. Cards with simply black and white designs can look very alike; it is very important that yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

try to differentiate the cards you collect. Do this by writing on the back with a Y or N or M for Yes, N

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, Maybe significance. I then keep my cards in a zip lock bag for each type of card. It makes it easier to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

follow up. I also make note of the event we attended so as to keep a record of what we were there for. I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

also helps me to keep track of where the best events for attracting business are. If you are starting ou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cold, then keeping records will be very important - just remember not to collect every card on the floor

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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