Main Subject - Business

Thought of the Week

This week, I'd like to challenge you to try something: Give something to someone that you know can never repay the favo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r. This could be something simple like opening the door for someone with their hands full, or buying lunch for a complete stranger at your l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ocal bistro.

When you're done, think about how it makes you feel inside. Doesn't it feel GREAT to help people? I think it does, and if you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

take this challenge and make it a weekly thing, I promise you'll start feeling better about the life you're living if you take the time to n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tice how you feel after you do this little thing.

Last week, I mentioned the power of networking. What better way to network with someone t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

han by helping them. Remember that networking is not all about you and is really all about others. How better to show this than by helping t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hem with something unexpected. When you help others, they're much more apt to listen to what you have to say, and you never know when the pe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

son you've helped might mention your kindness to someone else who can return the favor. Unexpected results, to be sure!

Now something else

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

really cool might happen to you: Someone else might do a favor for you, and you may never be able to repay her/his kindness. Don't feel badl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y that you can't return the favor, just help someone else. If you dig your well before you're thirsty, then you won't feel badly about other

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

helping you, and you'll be encouraged to help others.

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Quotes of the week

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

"Plant a kernel of wheat and you reap a pint; plant a pint, and you reap a bushel. Always the law works to give you back more than you giv

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e." -- Anthony Norvell, author

"If you help enough people get what they want, you will get what you want." - Zig Ziglar, author and speaker

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

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Book of the Week

Dig Your Well Before You're Thirsty - Harvey Mackay (h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tp://www.mackay.com)

The sub-title of this book says it all: "The Only Networking Book You'll Ever Need." Harvey displays in great depth ho

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

w helping others is the best way to help yourself. He talks about the 10 biggest mistakes you can do when networking, what you can expect wh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en you network, and so much more. While I don't think this is the only networking book you'll ever need, I do agree that this is a great rea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and encourage you to pick it up today! ----------------------------------------------------------------

Action Items for Your Week

1) In

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

troduce yourself to 2-3 new people.

2) Do a favor for one of these 2-3 people, and know that they may never be able to repay your kindness.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

3) Write your results in your attitude journal or send me an e-mail and let me know how this made you feel.

4) Repeat as often as you can

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Entrepreneurs and Franchisees are very similar. They both have drive, commitment, and the a head for business. It is difficult starting your empire on your own. Find out how becoming a franchisee is more advantageous, but gives you the same sense of accomplishment and freedom.

It is very easy to kill ideas by highlighting their weaknesses. However, this will often 'throw the baby out with the bath water'. Even the silliest, weirdest or most impracticable of ideas will contain one or two per cent of potentially viable material which can can be used as what de Bono referred to as an 'intermediate impossible' - a stepping-stone to other, more directly usable ideas.

Come on, don't deny it; we've all said that at one time or another (yes, under your breath still counts).

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Main Subject - Planting the Seeds of Greatness - Make it Great Newsletter #7

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