Main Subject - Business

Did you just meet the most important person in your career/business? Tongue tied and not sure what to do about it? With advance planning and creative thinking you can be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

confident you will know how to handle this situation should the opportunity present itself.

We all have had the juncture when we run into someone that we have really wan

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted to meet. Those who are prepared for the occasion will find themselves a step ahead on the career ladder or at the front of the line for business opportunities. Consid

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er this, we all are bombarded with information; we meet dozens of new people with regularity. Ask yourself who do you remember and why?

Even in 60 seconds you can make a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n impression. The key is to make that impression a lasting one or one that will trigger instant recognition. How do you do that? Practice, practice, practice.

The most i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mportant step is having a pitch and then practicing it over, and over, and over. You need to be comfortable with your words. You are conveying a powerful message and you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

need to sound sincere and convincing. Above all, you need to look the part (if you find that you smirk at your own words then others will too. If this is the case, no one

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is going to be sold on why they should remember you.)

Start by boiling down your core message.

Who are you? What do you do? Why do I need to know you? What will make me

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

remember you? Now that you have answered these questions read the results back to yourself. Is your message compelling, memorable, or is it just plain uninteresting and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dull?

It’s easy to change your message so don’t panic. What is it that you do best? What is your strength in your job? Do you make people money? Do you keep your company

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

's X out of the fire? Has you best suggestion been implemented? Have you just invented a new product? The list goes on and on. Utilize words that make people want to ask

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a question, drive them to ask you to contact them, or compels them to ask for your business card.

Now let’s prepare to tell someone what you do best.

Here are some exam

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ples:

My name is X. I'm a top-notch accountant. I save my client companies X dollars every year. When I meet your team, I can improve your bottom line. Let me share some

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

examples of my work. When can we meet?

My name is X. My new product invention catapulted my company to #1 in the category. I'm so creative that I can come up with a new

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

invention/product in record time. I would be happy to share some of my creative secrets with your team. When can we meet?

My name is X. My marketing skills are superlat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ive. My nickname is the marketing maven. I can brainstorm with your team with examples on how we can transform your marketing efforts. Who should I speak with?

Notice th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e action verbs improve, catapulted, brainstorm, and transform. These are words that create an image and leave a lasting impression. Think about words that express a call

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to action. Words that leave the person you are meeting knowing they want to follow up.

Keep on working at your message toward distilling down the core elements. The sim

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pler your message, the better it will be received.

Be sure and ask for a meeting or the appropriate contact name. Make an effort to get a commitment for follow up. Do no

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t just hand them your business card and smile. Use these tips to solidify your first impression in the first 30 seconds of meeting someone. Your career might depend on it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The best referral sources for your business will always be the ones that know that most about the value you have to offer.

Should you be working for a big company, or a small one? This incisive article weighs the pros and cons of each.

Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? Denise Corcoran -- Business Results Coach and Strategic Consultant -- will share with you the 5 power marketing principles for getting your business into high gear.

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Main Subject - How to Make the Most of Those First 30 Seconds

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