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Main Subject - When Gifts Say More
What's a gift mean? If you're like me, you probably focus on the giving and the getting.
But, have you thought of gifts as a medium, a channel,
But, have you thought of gifts as a medium, a channel,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
for communication? In a book called The Gift, French anthropologist Marcel Mauss argues that gifts are universally used to create and manage rela
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ionships.
For those of us interested in business communication, the idea of managing work relationships with gifts brings several interesting is
For those of us interested in business communication, the idea of managing work relationships with gifts brings several interesting is
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ues to our attention.
The most obvious notion is that in sending gifts, we communicate our appreciation for what someone did. It signals awarene
The most obvious notion is that in sending gifts, we communicate our appreciation for what someone did. It signals awarene
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s that the recipient did something exemplary. Usually, the communication is implicit, perhaps even subtle, even though the gift may be tangible.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
In a workplace context, bonuses are often seen as gifts, a discretionary act on the part of a manager to show appreciation. It is in the manager'
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
power to reward or not reward, and hence the gifting effect.
Stock options, on the other hand, represent something different; there is no manag
Stock options, on the other hand, represent something different; there is no manag
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rial discretion in their value, but there may be discretion involved in giving them.
And don't we all consider the type and value of a gift as a
And don't we all consider the type and value of a gift as a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
indicator of the strength of the relationship? I think we've all been through those debates about how much we should spend when a staff member g
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ts married, has a baby, retires, or quits.
In each of these examples, it's not hard to see gifts as a tool for strategically managing relationsh
In each of these examples, it's not hard to see gifts as a tool for strategically managing relationsh
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ps. We can also see gifts as a medium (like a newsletter) for exchanging messages.
What we've discussed so far assumes that a gift is an object
What we've discussed so far assumes that a gift is an object
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r service that one purchases or makes and gives to another. But, in an organizational context, a gift might be mentorship, an unexpected promotio
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
, or acceptance of another person's opinion.
Consider meetings where opinions fall into two clear camps. And, out of the blue, someone who previ
Consider meetings where opinions fall into two clear camps. And, out of the blue, someone who previ
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
usly opposed your position or stayed neutral now moves to support you. That person smiles at you, and says, "I think you've put your finger on th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
real issue here." Seems like a gift, doesn't it?
Or consider this one, "Jane, you've worked a lot of hours lately to make this presentation a b
Or consider this one, "Jane, you've worked a lot of hours lately to make this presentation a b
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
g success. We appreciate what you've done, and want you to take the rest of the week off. Don't worry about your to-do list; we'll take care of e
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
erything." Another type of gift.
In the mass media, reporters and editors normally cannot accept gifts, or gifts beyond a threshhold value. It's
In the mass media, reporters and editors normally cannot accept gifts, or gifts beyond a threshhold value. It's
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
a way of avoiding relationship obligations that might influence their coverage of events, people, and organizations. In this case we see the reje
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tion of gifts as a way of avoiding relationships.
In summary, look at exchanges of gifts as potentially more than just an exchange between indiv
In summary, look at exchanges of gifts as potentially more than just an exchange between indiv
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
duals; think of them as a strategic tools for developing and managing business relationships. That makes giving a strategic form of communication
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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