Main Subject - Business

The most successful organizations have good communication skills. Survey after survey bears this out. Poor communication skills are often cited in em

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ployee surveys as a reason for poor morale and performance.

Having been in the business of building organizational communication skills for more tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n 25 years, I've seen firsthand the positive impact these skills can have upon a company. Speaking with respect and active listening are so important

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that I don't understand why more organizations don't teach these important skills. They can truly differentiate you from your competitors and give y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u a decided advantage in the marketplace.

In a recent d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

&zoneid=101">article in Chief Learning Officer, our friend and client, Randy Hall from Pfizer Animal Health, had some interesting things to say a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bout our Excellence in Speaking Institute and its impact upon his company. Here's an excerpt from that article:

"During Ty's course, you're probably

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on your feet 15 to 18 times in front of your peers or a group of folks that you're in the course with, presenting to them. Even if you are uncomforta

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ble the first couple of times, by the time you've done that over and over the fear starts to fade and the confidence starts to come in," said Randy H

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

all, global director of learning and development, Pfizer Inc. Animal Health Group. "The other thing is the coaching (participants) get. They get one-

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n-one, very specific coaching during the class that allows them to address whichever areas of their communication skills need the most work." These i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mprovement areas depend on how participants present to other people and could include lack of clarity, inability to quickly get to the point, incorre

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ct use of body language or other habits that detract from the messenger and the message being delivered."

Hall added that Pfizer had a real business

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

need: getting people to communicate effectively in various situations-from one-on-one conversations to group meetings. After going through a pilot o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Boyd's class with his peers, Hall said the course was so impressive that Pfizer Animal Health Group now requires every new sales representative and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

manager to go through it. "These folks communicate for a living, and what Ty and his team enable them to do is lose or at least diminish their fear o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f the process," Hall explained. "They feel more comfortable and confident in front of small or large groups of people, and we believe that it helps t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

em engage more in every area of their business. He's been a great business partner with us, and the demand for the course is what drove it. People ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

en't going because I say so. They're going because they're hearing word-of-mouth out there on the street that this is something that really helps the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

m get better at their jobs. They want to be there."

Are your people communicating effectively inside and outside the organization? Shouldn't they be

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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