Main Subject - Business

Networking, schmoozing, making connections. Call it what you want, it’s something that is a necessity if you want to do business today. Many of us either love it or hate it. Personally, I wasn’t too fond of it in the past. Although I’m a outgoing person, I just hated starting conversations w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ith people I had no idea what to say to. Oh yes, my friends reading this will laugh out loud. "Yeah right, Simone, shy? She can talk anyone under the table!" Ha ha, very funny, but that is beside the point. Many folks, even extroverts, avoid networking for the simple fact that they don’t wan

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to talk to strangers. Some feel that they don’t have anything to offer, or don’t feel like going to a pick up joint disguised as a networking event. Yeah, you know the ones. I actually went to one last week and I was asking where the 'networking' was as I looked at the dance floor full of e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ecutives doing the electric slide (I kid you not! The electric slide!) I thought, "Darn! Foiled again!" Hey, we all love to have fun, but if it’s a party, just say it’s a party! Come on!

So, you see why I got fed up and started my own event, "Give ‘N Take Network": http://www.giventakenetwo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

k.org? There’s still hope for us all...we can make networking work if we really think about the benefits and plan for a successful outcome.

The things that can arise from networking are amazing. Most of my best contacts are people I met at business conferences and networking events. I actua

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lly make it a point to tell my clients to schedule in at least two networking events a month that target their audiences. Being seen and heard will increase your chances of success! Not only is networking good for business, but also for your personal life!

Business Benefits:

… Expand your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ustomer base
… Get a new job or referrals
… Promote your business

Personal Benefits:

… Meet new friends
… Build your self-confidence
… Have fun!

Four Easy Steps to Working a Room:

1. Be prepared
2. Introductions
3. Sealing the Deal
4. Follow Up

Be Pre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ared

… Have a positive attitude

… Go with a purpose! What would you like to accomplish at this event?

… Bring plenty of business cards. Have a cardholder for easy access and also have a place to put cards of people that you meet.

… If you come with your buddies...make sure they know you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ren’t joined at the hip. The worst thing you can be that night is a clique. When you get to the event, make it your goal to split up. That will encourage you to network even more. I know it’s hard, but you gotta cut the cord sometimes.

Introductions..Don’t be shy

… Walk up to someone and i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ntroduce yourself. Make eye contact and give them a firm handshake. Okay, let me be clear: please, no Incredible Hulk grips! I can’t tell you how many times I’ve had my ring imprint make me want to cry from one of those shakes. What are you people trying to prove with those grips? LOL. Howev

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r, you must by all means avoid the wimpy damp-palm handshake that just collapses within the other person’s hand. If you do that, you come across just like that -wimpy or even worse, like you’re royalty and you want them to kiss your hand.

… Say your first and last name while introducing you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

self. Once they tell you their name, here are some tricks to remember it!

1. Listen for the name and repeat it, "Nice to meet you, Nadine."

2. Use the name in your conversation.

3. Play name association games to remind yourself, such as Nadine from New Jersey or Navy Nadine (because she h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d on a navy blue suit.) This is my personal favorite since I have the memory of a 90-year-old sometimes!

… With a little dash of confidence and charm, share with your new acquaintance who you are. Make sure you smile and maintain eye contact with them. Plan your 30-second introduction befor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ehand. Your intro is just your tagline. Basically, it’s a couple of sentences of who you are, what you do to get them interested, and start the conversation. Make sure you ask them about themselves as well.

… Small Talk: A little small talk makes folks feel comfortable and at ease. Try not

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o brag, or impress, but just act natural. You will already have something in common since you are at the same event, so why not start by talking about that. Common interests can be excellent conversation starters. Understanding your similarities takes the edge off.

eg : So, you’re an enterp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

enuar too? How long have you been in business for yourself?" or something like "Nice to meet you too! First time at a National Squirrel Lovers Convention?" (just making sure you are awake...I crack myself up, excuse me.)

As suggested by Networking Guru, Susan Roane, try using the OAR TACTI

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

1. Observe
2. Ask
3. Reveal.

It’s a great way to break the ice and begin an engaging conversation. Remember…being a good listener is key!

Seal the Deal:

So, you’ve had your small talk, found out how you can help each other and have exchanged cards. Make sure you LOOK at the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

card when they hand it to you. Don’t just shove it in your pocket. That’s just rude! Looking at the card will help you remember their name as well. After you walk away, you can write on the back of their card what you are going to do for each other, or some tips to remind you who they are, I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e.: Guy in the black hat who was friends with Bill. Has a client that needs my service.

Follow up:

You might want to end the conversation like, "I’ll send you an email tomorrow regarding blah blah blah." Or "I’ll call you on Tuesday". Oh yeah, following up is not only the best part, but th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

MOST important part of networking.

I get on my members of Give ‘N Take Network about this, because like I always say: Talk is Cheap! If you don't follow up, you just wasted precious time shooting the breeze.

Hope these tips will help you work that room at your next event. Happy networking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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