Main Subject - Business

It's a classic mistake by networkers: their approach is focused on their own needs rather than on the needs of their contacts.

Fortunately, a popular new book by Bonnie Lowe makes it easy to solve this problem. The book, "

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Networkaholics Revealed! True Confessions From People Who Networked Their Way to Success (And How You Can Do the Same)," provides strategies and success stories from 49 master networkers.

Many of those strategies focus on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

how networkers can benefit from being selfless instead of selfish.

The goal is happier contacts, which ultimately translates into long-lasting, mutually beneficial relationships.

"It's natural for people to look ou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t for their own self interests when they start any important activity," Lowe said. "So many people focus their networking efforts on obtaining things they want (more leads, referrals, sales and business).

"But the best net

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

workers know this is a huge mistake. While those desired outcomes are shared by all networkers, people who put others' needs before their own will reap far greater rewards."

According to Lowe, the first and most importa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nt step when striving to build a meaningful network is to consciously suspend your self interest.

Then follow these three steps:

1. Ask yourself, "How can I help them?" (instead of "How can they help me?"). Giv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e a lot of thought to what you can offer them, such as:

Something they cannot do.

Something they will not do.

Something they do not want to do.

"If you can do any of those three things, you immediately ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve value," said Chip Tarver, author of First Contact Secrets. "If you have value in a stranger's eyes, he/she will think you're worth getting to know. If you don't have value, why would they care about you? Your goal should

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

be to help others. If your only goal is to help yourself, you're not going to be much of a networker, because you'll become known as a 'taker,' not a 'giver.' Givers have the greatest networks and they typically give out o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f a heart of giving, not out of selfishness to enrich themselves."

Dr. Harlan Kilstein, CEO of Overnight Copy, offers this strategy: "The best thing you can do, well before you meet with people, is find out about them, the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ir businesses, their products, etc. Give them positive feedback. Most importantly, find out what you can do for them. That's the true definition of networking."

Ken McCarthy, Founder of Amacord, Inc., said, "Never look at

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

people as a means to an end. I know a lot of people do that and become successful that way, but they flame out as people around them realize, 'This guy is totally in it for himself; he doesn't care about me.' People figure

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that out eventually. But if you offer service and are truly helpful to someone, then all doors open to you."

2. Be kind.

"One of my favorite bumper stickers is 'Practice Random Acts of Kindness,'" Lowe said. "That

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

applies perfectly to networking."

Helena Bouchez, Owner of Lenalinks Creative Technical Writing & Consulting, said, "Acts of kindness have tremendous impact and create instant rapport. People do not expect it. You become

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

top-of-mind for the person you help. It's not a linear process. All help given comes back multiplied – but not necessarily from the person you helped! A lot of people don't understand this and get very fixated on 'score kee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ping' and extracting something from the person they gave something to. That's not how it works. Generosity creates a positive vibe, and is a magnet for good situations."

3. Be patient.

Some benefits of your genero

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sity will be immediate, but not all.

David Garfinkel, Founder of World Copywriting Institute, suggests, "Take a long-term view about 'getting yours.' Things can happen in a flash, but often you'll help someone and years la

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ter, just when you need it, people in your network will be there for you in ways you never could have anticipated."

In Summary

"All business is ultimately about people and relationships," said Lowe. "We all feel be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tter doing business with people we like. When you are generous to others and genuinely care about helping them, they will naturally like you and want to help you in turn."

Giving first also invokes the universal law of rec

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iprocity. In other words, if you do something for someone else, that person feels obliged to return the favor and do something for you.

The end result of all this generosity? Long-lasting, mutually beneficial relationships

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you want to boost your service business revenues consider these ways to improve customer loyalty and generate more sales - without investing in expensive advertising campaigns.

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