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Main Subject - How to Shmooze
Definition: talk idly or casually in a friendly way
Value: priceless
Gearheads like me have trouble understanding that great ideas and hard work aren't
Value: priceless
Gearheads like me have trouble understanding that great ideas and hard work aren't
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
enough... you gotta shmooze too. Every day we deal with peculiar life forms called "humans", and they have needs beyond the performance of tasks. They like to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
connect on a human level, too.
Even non-gearheads need this reminder. Sometimes they are trying so hard to get the job done, or are just uncertain and uncom
Even non-gearheads need this reminder. Sometimes they are trying so hard to get the job done, or are just uncertain and uncom
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ortable, that they forget to blend this critical element into their work.
Have you ever been frustrated seeing a back-slapping moron doing very well in busin
Have you ever been frustrated seeing a back-slapping moron doing very well in busin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ess, while you, the much more capable one, are struggling? Then these ideas are for you. When working with customers, vendors or co-workers, try this:
1. Don
1. Don
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
't start by diving into the task. Spend a couple sentences warming up first. A simple "How was your weekend?" followed by listening to the answer, will start
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
he interaction on a human level.
2. When you listen, listen also for the emotional tone of the response and respond to it. Example: if the person is harried,
2. When you listen, listen also for the emotional tone of the response and respond to it. Example: if the person is harried,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
consider saying, "Hey, you look like you are under a lot of pressure right now... what can I do to help?" And mean it. And try to help.
3. Sprinkle the pers
3. Sprinkle the pers
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
on's name into your conversation once or twice. People pay more attention when they hear their name. And it brings you closer to her.
4. Smile and relax. Put
4. Smile and relax. Put
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ing yourself in a good, balanced attitude will help her get there too.
5. Don't take yourself too seriously. Recognize that we are all imperfect and struggli
5. Don't take yourself too seriously. Recognize that we are all imperfect and struggli
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ng. Share a bit of your struggle and recognize theirs. Example: "Wow, I tried so hard to get this done, but it was really tough. I know you must be having a h
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ard time with your part of it, too. "
5. Create alliances as opposed to adversity. In business we are constantly trying to get someone else to do what we wan
5. Create alliances as opposed to adversity. In business we are constantly trying to get someone else to do what we wan
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
them to do. Frame your request against a backdrop of mutual benefit. Instead of, "I need this...", try "In order for us to reach our goal, I can accomplish t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
his if you can do that."
6. Observe people you consider to be good shmoozers. Note what behaviors are effective and try to add them to your skill set. The ar
6. Observe people you consider to be good shmoozers. Note what behaviors are effective and try to add them to your skill set. The ar
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t here is to still be yourself at the same time. Think of it as an adjustment to your approach rather than a complete redo. If you have been a vocal non-golfe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
, don't suddenly morph into Tiger Woods overnight and expect to be taken seriously.
7. Try to gain a clear vision of the difference between who you are, and
7. Try to gain a clear vision of the difference between who you are, and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
what you do. The former is called personality, the latter is called behavior. Personality is very close to your core. Behavior is actions which you undertake.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Developing shmoozing skills involves experimentation with your behavior.
But the real beauty of working on your shmoozing is that the positive responses you
But the real beauty of working on your shmoozing is that the positive responses you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
will get from others will, in turn, be gratifying to you. And this response will make you happier and more successful, which in turn will go right to your cor
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e.
What started out as developing a business skill has a real chance of actually enhancing your life. Is there a reason to wait?
Copyright 2005 Mark Meshula
What started out as developing a business skill has a real chance of actually enhancing your life. Is there a reason to wait?
Copyright 2005 Mark Meshula
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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