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Everyone who is passionate about being a business owner or moving up needs and wants a mentor. Maybe there is someone you know or you just know of who can help you to take your life to the next level. How can you get that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

person to happily share their wisdom with you to help you get on the right path? How can you rise above the rest so that person wants to give you extra help?

I've been a mentor to certain people for years, but never more i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tensively than in the last four years as a marketing trainer and coach and now as a published author of my book, "Testosterone-Free Marketing." This article will help you to know how to approach a mentor in a way that will

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ake that person more positively pre-disposed to helping you succeed. Read these tips and go find your mentor.

• Take an interest in the person as a human being. I have an Internet mentor who makes millions of dollars a ye

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ar. After I ask a question I always ask him about what’s going on in his life, share a joke or tell him something funny that’s happened to me. For example yesterday I wrote him and after asking a question I typed, “Tomorro

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

I’m speaking in a seminar, so right now I’m sitting in my hotel room catching up on emails with hair dye on top of my head.” He wrote back that he laughed so hard he almost fell off his chair. You don’t have to tell your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hole life story, but make yourself real and make it light and fun.

• Don’t say, “I’d like to pick your brain.” My brain “done been picked dry” and I start feeling bored when I hear those words. I know the time I spend wit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

h that person will be an interrogation. Instead say something like, “I would genuinely value your opinion.” It’s gentler and I get the sense that it will be a more pleasant conversation rather than an interrogation with ha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sh lights shining down.

• Don’t try to monopolize a lot of your mentors time at first. Connect in a way that’s quick and easy. Don’t invite them to a dinner that will be a two hour time commitment. If you’re at a seminar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

they probably have meetings scheduled. If it’s at home, they probably want some “down-time.” Offer to drive them to the airport or share a cab. Ask what they like in their coffee or tea and get 15 quality minutes. That m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y be all you need.

• Be clear about what you’re doing and what you need. There is so much “mucky thinking” in the world. I’m amazed people feel they have to write five pages to express one idea. That means you don’t real

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ly know what you’re talking about. Develop a clear "elevator speech" and mission statement. Think about one or two specific questions you need answered and consider your words and how to ask those questions clearly.

• Lis

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en, listen, listen to what they say. Don’t think about all the reasons why you can’t. That’s part of the reason why you’re not there yet. Say, “I’m dealing with yada, yada, yada – how would you suggest overcoming those ob

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tacles?"

• Don’t say, “I’m looking for a mentor.” It’s easy to deflect a statement like this and not make a commitment with a smile. Instead say, “Would it be okay with you if we connected by email or on the phone once in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

awhile to get your opinion.” It would be hard to say “no” to a simple request like that.

• Thank the person for their time. Tell them what you’re going to do and then when you take action, be sure to let them know what y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u’re doing. Always, always, always tell them when you take an action step.

• Reciprocate once in awhile. If you see a great article you think they would enjoy – send it with a quick note. If you have a trade or a skill

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd can offer to help them out in some way – offer it. Don’t say, “How can I help you?” Then they have to figure it out. Say, “I’m really very good at _____. If you ever need _____ give me a call, I’ll be more than happy t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o help out any way I can.” Even if they never take you up on it, they will appreciate that you offered.

• Learn to make the link between cause and effect. Don’t put your mentor in a position where he/she has to figure it a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l out for you. You’re not a baby. A mentor is not supposed to take you by the hand every step of the way. They point you in the right direction and you take it from there. Look in the dictionary under “mentor.” It’s all

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

about giving you some guidance as you’re on your way. Your job is to make the link between what you are told and how you apply it to your life. A coach is someone you pay for to take you by the hand and hold you accountable

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It takes a lot of time and effort to get invited to a job interview. Don't blow your chances by being misunderstood by the interviewer. Not many people are aware that giving one word answers to questions, substantially increases your chances of conveying the wrong impression.

Corey Rudl had been killed in a high speed crash at a race track in California. At the moment of his death at the young age of 34, Corey was a passenger in a Porsche that hit a retaining wall at over 100 miles per hour, killing him instantly and the driver shortly thereafter. The track had been rented by a local car club so that Corey and his buddies could take their expensive, powerful cars to the track to see how fast they could go.

The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Author Wendy Maynard gives 10 reasons to consider a postcard for your next marketing effort. Harness this little dynamo and you'll find a surge of new business opportunities.

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