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Main Subject - Successful Networking - My 10 Tips for Creating a Stream of New Customers
1. Set an objective for each networking meeting – to talk to a particular person, to try d
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ifferent questioning techniques, to approach someone you usually would not.
2. Act like a
2. Act like a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
host not a guest. In other words, take responsibility for introducing yourself to people,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
and them to others, don’t wait for someone else to do it for you.
3. Have your networkin
3. Have your networkin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tools with you, whether that is an ample supply of business cards or a supply of open que
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
stions to ask.
4. Listen to understand, not to spot a pause in the conversation into whic
4. Listen to understand, not to spot a pause in the conversation into whic
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
you can jump with your own opinions.
5. Similarly, ask questions which will inform you a
5. Similarly, ask questions which will inform you a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
bout the interests and concerns of others, not which aim to provide you with an opportunit
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
to talk about yourself.
6. Always give out 2 business cards – one for your new contact a
6. Always give out 2 business cards – one for your new contact a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nd one for them to pass on.
7. Follow up the next day by sending each new contact an e-ma
7. Follow up the next day by sending each new contact an e-ma
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
l expressing your pleasure at meeting them and hoping they found the event useful. Some p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ople also include promotional material – I personally find this too much too soon (see tip
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
no 10).
8. File away all the cards and information you collected at the event in a folde
8. File away all the cards and information you collected at the event in a folde
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
showing the date and occasion. Record what you discussed on the back of each card– this c
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
an be very useful for more follow-ups later.
9. If you have useful information, such as a
9. If you have useful information, such as a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
website or article on a subject discussed, send it to a new contact. People are always im
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pressed when someone tries to help without asking anything in return.
10. Regard networki
10. Regard networki
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
g events as an opportunity to build relationships, not to sell products. This way you wil
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
l not be disappointed if you don’t get instant results, which you probably won’t. However
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
a few well-chosen words at a few networking events may lead to great things in the future
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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