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Main Subject - How to Use LinkedIn to Build Your Business
1) When you have significant news in your business - for instance, a big product launch or a joint venture - use LinkedIn to notify your contacts by way of a profile update. And in your accompanying email message to the network, say "I would love to catch up with you - want to make time for a phone call?" It's that keeping-up process that sparks conversations about opportunities both for you and your
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
contacts. It's in these conversations (which could be done by email, although probably not as well) that ideas will arise about prospective clients, partnerships, and other revenue-generating projects.
2) Use LinkedIn to understand the relationships between people you know and people you want to know. For me, this is the heart of LinkedIn's value - the ability to see at a glance how people you don't
2) Use LinkedIn to understand the relationships between people you know and people you want to know. For me, this is the heart of LinkedIn's value - the ability to see at a glance how people you don't
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
now, but would like to, are connected to people who are closer to you. So when you find Mr. Lofty Dude in the LI network and realize that he used to work with your former admin assistant - a data point you almost certainly wouldn't have acquired on your own - you can reach out to the admin and get, not only an introduction, but some intelligence about Mr. Dude's current dealings, needs, and hot button
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
.
3) Connect, by all means, with your former colleagues from every company that has ever employed you. There is something about old-workmate ties (unless you, er, aren't the sort that former teammates think of fondly) that can't be duplicated in most relationships of shorter duration. Seek out these old workmates, tell them what you're up to and who you're most interested in meeting, and offer to he
3) Connect, by all means, with your former colleagues from every company that has ever employed you. There is something about old-workmate ties (unless you, er, aren't the sort that former teammates think of fondly) that can't be duplicated in most relationships of shorter duration. Seek out these old workmates, tell them what you're up to and who you're most interested in meeting, and offer to he
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
lp them out as well. One good lead would be worth the price of LI membership - oh wait, it's free - or anyway worth the price of your time doing LI searching and connecting.
4) Let's say that you would dearly like to work with General Motors, but you can't find anyone at GM who seems especially suitable for contact as you search the LinkedIn database. No problem. Find a current GM vendor or customer
4) Let's say that you would dearly like to work with General Motors, but you can't find anyone at GM who seems especially suitable for contact as you search the LinkedIn database. No problem. Find a current GM vendor or customer
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n the functional area you're interested in, and reach out to him or her. Is there something of value that you could offer in exchange for the introduction you want? In an ideal world, your sterling qualities and dazzling personality should convince this new acquaintance that introducing her client to you is something of value all by itself. But don't bank on that. Offer to extend an invitation of your
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
own, or design his or her new database, or something.
5) Use the LI database to understand more about your prospects. This is the beauty of LI - what other source will tell you where many or all of the senior execs of your prospect organizations used to work (given that only half a dozen of them have profiles on the company's website)? Let's say that you want to do some work for ABC Company. And lo a
5) Use the LI database to understand more about your prospects. This is the beauty of LI - what other source will tell you where many or all of the senior execs of your prospect organizations used to work (given that only half a dozen of them have profiles on the company's website)? Let's say that you want to do some work for ABC Company. And lo a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nd behold, half the ABC execs worked for PayPal back in the day and the other half worked for FedEx. Great intelligence! You see that they have a strong Notre Dame alum thing going on, and some connection to Stanford as well. Now you can use your FedEx and PayPal alum contacts, your Notre Dame folks and your Stanford fellows to help you get 'over the wall.'
6) You wouldn't email a complete stranger,
6) You wouldn't email a complete stranger,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ven if you obtained his business card (say, by stealing the win-a-free-lunch goldfish bowl of business cards at P.F. Chang's) to say "Hey, why not buy some stuff from me?" So please don't reach out to new LI contacts by saying "Maybe you could help me make a new-business contact." I wouldn't recommend that. Instead, read this intended contact's profile. Let's say you are reaching out to me, who runs a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
online community. Two seconds of reading my profile would give you some ideas of things that might interest me. I guarantee that a typical working person could offer me something I'd be interested in. So, when you make your LI outreach, mention that thing that you could offer! Write "I would love to connect by phone, both because I'm interested in your relationship with [my most-desirable prospect co
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
pany] and because I have great friends in the social networking community whom you should know." Bingo.
7) Many people in the business community, especially avid networkers, have numerous connections that don't do any [short-term, revenue-generating] good for them personally but that could be invaluable to their new networking contacts. Think about these valuable contacts as you reach out to people w
7) Many people in the business community, especially avid networkers, have numerous connections that don't do any [short-term, revenue-generating] good for them personally but that could be invaluable to their new networking contacts. Think about these valuable contacts as you reach out to people w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
hom you hope might help you. For instance, I know lots of headhunters who have great media contacts - contacts I would drool over - journalists who regularly call them up for insights on the job market. Unfortunately, apart from occasionally mentioning in her stories that Joe Recruiter says that the job market is looking up, the journalist can't do much for Joe - she isn't going to write a profile on
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
im any time soon, for instance. But she might write a profile on someone that Joe has just met through LI. Of course, Joe wouldn't throw around her name carelessly - but he might say, "You know, I can't guarantee anything, but for your kindness today I'd be happy to introduce you to my friend, an editor at the San Jose Mercury News, who might be interested to talk with you." Rock on.
8) When you spot
8) When you spot
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
a cluster of people on LI who all know one another and are all accomplished in the same arena, that's a really special thing. It means that a group of folks who perhaps worked together, or met online, or are part of a group together, represent a kind of mother lode of shared knowledge around a particular area - say, SEO or CRM or German opera. That's huge, because jointly, these folks may comprise the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
lion's share of the current thinking on the topic. You can reach out via LinkedIn to one of them, and say, "You know, I'm trying to get up to speed on the operas of Handel. Might I sent you an email message with some of my key questions, and ask whether you wouldn't mind sharing your thoughts with me and also forwarding my message to your friend Jack Sprat, who could undoubtedly add a valuable perspe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tive?" With luck, in the case of an inquiry like this, you are able to repay these experts' valuable time with a gift of some kind (perhaps tickets to the opera). But many such people would refuse any compensation at all. It makes a huge difference how you present your situation and how graciously you pose your request. So much depends on good manners, doesn't it?
9) LinkedIn in combination with Goog
9) LinkedIn in combination with Goog
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e News Alerts makes a great business tool. Let's say you are looking to talk to folks at Fidelity who work in one product area. Use LI to find a name (or two or three names) of people at Fidelity who seem relevant to your situation, and whom you'd like to reach. Set up a Google News Alert on Fidelity, and set one up with the target person's name (or a few names) so that you can learn when he or she h
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
as been quoted, is speaking on a panel, etc. This kind of intelligence will tell you what's currently on the plate of this person, the issues he or she cares about, etc. What's more flattering than an LI outreach message that says "I was so sorry to miss your speech at the Financial Muckety-Mucks Summit, but I was fortunate enough to read your thoughts on petro-dollars on Money.com and to catch your N
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
R interview last week." Dang! Be diligent, but be careful that you don't sound like a business stalker.
10) Vendors like to reach out to former clients, and that's good, but it can be awkward when you haven't kept up and have no idea what the former client is now up to. But of course, if you've got the contact info, thanks (let's say) to Plaxo, you're going to use it! LinkedIn solves the problem. Pre
10) Vendors like to reach out to former clients, and that's good, but it can be awkward when you haven't kept up and have no idea what the former client is now up to. But of course, if you've got the contact info, thanks (let's say) to Plaxo, you're going to use it! LinkedIn solves the problem. Pre
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
to, you can track what your former client has been doing since you last saw him - no awkwardness. On top of that, instead of an open-ended "let's catch up" message, you can say "Wow! You're at Fidelity! You know, I see that you've only been in the job a few months, so we should definitely talk. It so happens that I've become something of an expert on Fidelity lately......" Now, that's power networking
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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