Main Subject - Business

Too many times in business networking events, I’d be approached by someone who would talk continuously about their p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

roduct or service offering for at least 10 minutes. These people do not seem to notice the glazed look of the listen

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r’s eyes, nor the body wanting to move away from them. They just talk, talk and talk. These people are exceedingly g

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

od at hanging onto others for a long time, not letting them move. They hand out literature that I end up throwing aw

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y because I haven’t asked for them. It is not hard to be averse to such people and their product or service offering

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. I’m sure many of you have similar experiences.

The messages these non-stop talkers convey are:

 they are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

desperate for business – because they wouldn’t stop talking about it, and make it obvious that you are a good candi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ate for the offerings they have, even though you know you are not a candidate at this time;

 their products

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are complicated – since it takes them so long to explain what they are and how they work;

 they do not resp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ct your time – because they don’t seem to notice you are not interested and wanted to move away.

Therefore, in netw

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rking events, silence can be very powerful. Silence does not mean that you are to be mute throughout an event.

In s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ilence, you get to listen and observe whether the person in front of you is a prospect or not. You can better qualif

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

people by asking questions, and let the other person talk.

Hence, be quiet after you give your thirty seconds info

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ercial. Do not feel that you have to ramble on to keep the conversation going. Instead, just relax, and observe the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eople you converse with. If they are interested in what you have to offer, they will ask you more questions. Then, y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u may give them more detail about your offerings.

Observe the behaviour of your potential prospects – are they inte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rested? Watch the body language – are they giving you full attention by facing you directly, or are they moving away

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

from you? Are the eyes shifting away from you frequently, or are they focused on you?

Last but not least, if you ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a victim of a non-stop talker, the best thing to do is to be honest and let them know that at this point you are no

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in need of what they have to offer. Thank them for taking the time to explain their offering to you, then walk away

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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