Main Subject - Business

Whether you’re looking for a job, have a job, are hiring or even none of the above, networking can be invaluable part of who you are

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and what you do. But networking isn’t just about the free lunch (if there is one – and you know the old adage about that anyway). Wh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n it comes to the language of networking, be sure it’s all about them and less about you. Like advertising, networking is all about a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

“what’s in it for me” approach. But the approach needs to be turned around so that the person benefiting is your conversation partne

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and not you, yourself and you.

If and when you make the exchange about them and not you, you will find that opportunities begin to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

present themselves to you in ways you may not have even imagined.

If you want to get the most out of business networking and cultiva

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e a network of endless referrals, follow these commandments:

1. Build, don’t sell: Don’t view your encounters as selling opportuniti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es, but as relationship builders. Nobody wants to be cornered or pressured. You’re not “sponging” off of others for your own benefit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that approach will turn others off quickly).

2. Listen. Don’t go on and on about your experience, your business, your education or y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our significant other. Ask questions and listen to the answers so you can find some common ground upon which to have a real conversat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on.

3. Ask. Questions and comments about their companies and even their hobbies and families will get you further than just the typi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cal, often boring business card exchange and small talk.

4. Be specific. Don’t generalize or assume when discussing what you do or w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at you are looking for. Give specific scenarios so your conversation partner knows how to help you should the opportunity arise.

5.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Be a connector. Find ways to refer others to one another even when there is no direct benefit to your job or business situation.

The

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

real work begins after the event. Follow up, preferably within 24 hours, with a handwritten card or e-mail (there are arguments for c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hoosing one or the other, just make sure you do at least one).

If you’ve promised to give them a name, number, web address or other

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nformation about a potential customer, employee or business connection, be sure to follow through and send it along. If the situation

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

warrants it, call them a few days later to arrange a time to meet for a coffee or have lunch and start from there.

Final thoughts:

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

emember, whether it is a job fair, a business event or even a social situation, treat networking as an exchange of ideas, information

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and experience.

Be generous in sharing your talents, experiences, and ideas, and the benefits will come back to you many times over

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One service, one big client, one product, does not make a one-person business that can thrive. And, it can get you in hot water if your one client with your one product or service is corporate - you start to look too much like an employee to keep the IRS happy.

Keeping customers delighted and letting them know how valuable they are is as rain is to dry flowers. Some organizations have made outstanding Customer Service a part of their Vision, Values, Goals and Behavior. They reward and honor those internally that live these principles on a daily basis. They offer exceptional value in their own unique way and once we receive their exceptional service, we are spoiled to the point of fierce loyalty.

Did you learn marketing and advertising at school? We'll I learned it from grandma.

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Main Subject - The Power of Words: Networking Your Way to New Connections and a Better Outlook

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