Main Subject - Business

Do you go to networking events to promote your business or make new contacts? Do you ever get frustrated when you take a couple hours out of your day

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to go to an event, but don't make meaningful connections? Here's a step by step strategy that has helped me make great business connections:

1. At th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

event make sure to meet as many people as possible. Have a short but meaningful conversation with each person you meet there. The goal is not to get

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sale, the goal is to get key information.

2. Build rapport, ask questions, and gather information. Your goal is not to talk about yourself, although

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you’ll have to do this a little bit. Be an active listener.

3. If you don't have a great memory, have a pen with you and jot down a few notes on each

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

business card you pick up. Note specifically what you spoke about.

4. If you find someone clinging onto you and dominating your time, interrupt polit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ely and say, “excuse me, I want to hear more about this. I have a couple more people I need to meet. Let’s agree to meet later to finish this conversa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ion.” This is a great way to get follow up appointments by the way.

Now the real magic begins after the meeting.

5. Take all your business cards wit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

notes and go back to your office. Put everybody into your database, and as you do so- send each one of them a personalized greeting card. You do not

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eed to write a novel, just mention what you spoke about. "Dear Bob, it was nice meeting you at the xyz meeting Thursday. It's great to meet someone wh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

has been going to the meetings for over 5 years – you can really help me make the best contacts."

6. Close with a call to action, "Bob, I'd really l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ike to sit down with you next week to talk about how we might be able to do business together. Could you call me at 555-555-1212 so we can set up a ti

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e."

7. Mail your cards with a live stamp as opposed to metering them – this helps ensure they'll get opened.

After a recent networking meeting I got

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

2/3rds of the people I met with to call me to schedule a follow-up meeting. The biggest drawbacks to this strategy are #1 the time it takes and #2 the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

expense. Fortunately I have found a solution to both of these problems.

There's a new web service at http://www.sendoutcards.com/6690 that allows you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to upload or enter your database, address, personalize and send cards online. The cards are sent with a live stamp and go out immediately. You can eve

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n set up whole mailing campaigns where people get a series of cards – a great marketing tool.

The most cost effective accounts are wholesale or distr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

butor accounts. You can send cards for under one dollar, including postage. It beats the heck out of Hallmark for cost, ease of use, and time savings.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

I send cards all the time and have people calling and emailing me to say thanks. The amount of good will you can generate from a single card beats al

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ost any other direct marketing you can do, and probably costs a lot less.

Give it a try at your next networking event.

Copyright 2005 Marketing Come

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So many business leaders and MBA professors say that cutting prices actually hurts profits and it hurts the industry and no one wins. This may be well documented in industries where price competition was not applied correctly or one company started dumping into the market in order to increase market share, but if a company is truly on the ball and has their systems, supply chains,

There's one thing you want - SUCCESS. Quickly. Easily. There's two ways to get it. Joint Ventures and Affiliate Marketing.

With the advent of internet, comes with the power to do anything online, even printing your projects. No need to exert an effort to commute and visit a professional printing company just to have your printing job done.

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Main Subject - How To Get The People You Meet at Networking Events To Call You

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