Main Subject - Business

As an exhibitor, you want to use a trade show to reaffirm existing business relationships, identify new

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

customers and potential partners, and scope out the opposition.

Planning

Success starts with identif

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing the right show or shows for your business. Check with your industry or trade association for referr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ls and a show schedule. Many groups have Web sites, and other Internet resources offer good starting po

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nts to find schedules and contact information. Preparation

Once you make your show selection, prepare

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to exploit the opportunity. What?s your budget? What about staffing? Booth design? Signage? Special pro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

otions? Direct mail? Giveaways? Product demonstrations? A lot depends on how much money you have to spe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd. High-tech displays and multimedia presentations are eye-catching but expensive, and they may not be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

as cost-effective as a couple of well-trained staffers armed with fact-filled sales brochures, a useful

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

give-away item and a smile. Presentation

With your commitment made to set up an exhibit, how will you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

execute your presentation? Sweat the details before you arrive at the trade show. Select the right peop

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e to staff your booth. Conduct preshow meetings to identify goals and objectives. Agree on guidelines f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r interacting with visitors and qualifying customers. Place company literature and give-away items at t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e back of your booth space so interested attendees will have to come inside to get them. Don?t block th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e booth with tables, which can prohibit traffic flow into your area. Arrive early, work hard and stay l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

te. Be courteous and helpful to visitors. Treat big customers with care -- consider hosting a cocktail

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

arty to show them they?re special -- and listen closely.

Follow-up

Remember to hold a postshow debrie

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing to let everyone share what they heard and learned. And, it doesn?t end there. In addition to all th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

work that piled up while you were away, now you have to follow up on every lead generated during the s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ow. Those leads, and your resulting sales, are the real payoff from an effective trade show performance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/32109/mainsubjects-Getting-the-Most-Out-of-Trade-Shows.html">Getting the Most Out of Trade Shows</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/32109/mainsubjects-Getting-the-Most-Out-of-Trade-Shows.html]Getting the Most Out of Trade Shows[/url]

The level and intimacy of involvement in change makes a big difference to how people are able to respond. Taking 'control' of change can be fruitful, enlightening and, yes, enjoyable. If you are undergoing change, think it through, and then think how you can enable your people to get involved too...

Where do you go to find the people you need to make your dreams a reality? This article offers 7 suggestions to get you started. You might find the people you need are closer than you think.

You need customers to have a business. Our businesses exist for a reason. I use to think the reason was to make widgets (insert your product or service here). But our customer needs to come first because a warehouse full of widgets does not a business make. However, add a line of several hundred people at that warehouse with money in hand eager to buy those widgets, now you have a business!

Tags

Links

Main Subject - Getting the Most Out of Trade Shows

Related Articles: