Main Subject - Business

Success is all about relationship building. The more people you know and who know you in a favorable way, the better your chances are of succeeding in everything you do. One of the best ways to make cont

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

acts and build relationships is to join different business organizations and attend their networking events.

The main objective of networking is to make contacts and build relationships with people who

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

an help you in your career or business. You do this by asking questions, listening carefully to the answers, and be aware of any problems that you can solve at a later date.

To get the most out of a net

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

orking event you have to know how to work a room, which is why it’s important to understand that networking events combine business and pleasure. Here are ten ways to get the most out of any networking e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ent:

1. Develop the proper attitude. This a not only a great marketing opportunity, you’re also there to have a good time.

2. Prepare your introduction. Most networking situations give you just a mome

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t to talk about what you do. Clearly say your name and company name, along with a brief statement of what you do. Make it sound fascinating. Rehearse your introduction until it sounds natural, not memori

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ed.

3. Have a ready selection of conversation starters. This is one of the reasons why it is so important for you to continuously educate yourself with industry news and current events. Read the daily n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ewspaper every day, read magazines such as Time, Business Week, Entrepreneur, and Forbes. Read industry trade journals, and watch daily news programs on television. It’s also a good idea to be familiar w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

th the current news about which ever organization is sponsoring the event. Be careful to stay away from politics, religion, and sex.

4. Remember, you are not there to look for sales. You’re there to loo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for leads, prospects, and for problems you can help solve. Look for people who you can network with, and possibly establish a fusion marketing relationship with. Talk to as many people as you can. Don’t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

overlook anyone. You never know when someone who doesn’t look like much of a prospect at first turns into a great source of direct business or referrals.

5. Have plenty of business cards, the type that

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pen up into min-brochures. This type of business card is a great conversation starter. You can’t give a brochure out at a networking event, so your business cards are the next best thing.

6. Make eye co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tact and smile. Give your total attention to the other person when he or she is talking. Practice active listening. Show your interest by asking questions and paraphrasing back to the other person so you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

understand exactly what he or she is saying.

7. Eat and drink in moderation. If you must drink alcohol, nurse one slowly. Never chew gum or smoke, and go easy on the cologne and perfume.

8. The worst t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hing you can do at a networking event is offend someone. So use humor with discretion or avoid it all together.

9. Not all networking functions have the attendees wear name badges. If they don‘t, when y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u meet someone for the first time, repeat his or her name back to them. This helps you remember better. If you do forget a person’s name whom you met earlier, don’t fake it or guess, just admit it up fro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t and ask the person again.

10. Follow-up immediately after the event with a hand-written note, email, or a phone call. Your follow-up should have a warm and sincere tone, telling the person how much y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u enjoyed meeting him or her and mention one or two topics that you talked about.

When you attend a networking event, you have to walk a fine line between working and enjoying yourself. An impressive th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng to do while working a room is to have a lot of fun. Having fun is an attribute at a networking event. Other people want to be around and talk to people who are fun.

If you want to get the most out of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your next networking event, the key is not to work so hard, instead have some fun. That’s the best way to work a room.

Copyright©2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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