Main Subject - Business

If your elevator speech sparks a buyer's curiosity, it's only doing half the job. Your elevator speech should not only spark curiosity but also awaken

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

powerful emotions. Small business owners can learn success from the Madison Avenue and branding experts about how to design advertisements and messag

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s that drive consumers to feel and act upon their emotions.

While networking with other business leaders, I'm often surprised at how few utilize these

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

techniques to their advantage. Below are a few examples of how to spark curiosity, make customers feel great and grow your business.

Here's a tagline

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

"We develop lasers that will cut your waste 20%." Sounds good; everyone loves saving. That should work, right? Not necessarily. Savings alone isn't

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

enough. What if your competitor is telling prospects, "Our lasers cut your waste by 20% and that's the difference between staying in business or leadi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g your industry." By adding the emotionally packed difference, the impact is doubled and takes the job away from you. Your competitor's "industry lead

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing" emotional pitch demonstrates to prospects how the savings benefit will make them feel. Utilizing emotions constructively can be a real key to inc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

easing sales.

One executive organizer I know claims in her elevator speech that she gives executives an extra hour each day. That's great, but think

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

how much more effective her pitch would be if she added an emotional component to it. Let's say she's talking to an executive who obviously works out

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

egularly and she says to him, "With that extra hour, you can work out, stay fit, and not feel guilty about the time you are taking away from your famil

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

." She just tied together an ego boost for working out and family pride. Surely that will earn her additional sales.

You've probably heard a lot abo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ut selling by benefits instead of features. Combining inspiring and thought-provoking emotions with exceptional benefits moves your message from the bo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tom floor up to the Trump Tower level. Here's an example of combining an emotion that goes along with a benefit. If you're selling a man on a dozen r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed roses, which is the more powerful selling statement? "Women love roses. You can't go wrong with them." Or,"Send a dozen of these to your wife at h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r office and all the other women will be envious. Your wife will love you for boosting her watercooler esteem.” The second message ties in two very

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

strong emotions, pride and love, and makes the buyer eager to receive the benefits.

In order to find the emotions to power your elevator speech, analy

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e your products' benefits and find at least three strong emotions that you can bond to each one. Practice different ways to utilize these emotions in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your pitch. And keep it positive! Fear is old school.

If you follow the steps outlined above, I guarantee you'll profit by setting more meetings and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eceiving additional sales. Won't it feel good to be the one relaxing on a tropical beach enjoying the benefits?

Michael Clark, http:www.biznbeyond.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever played The Mennonite Game? When two Mennonites meet for the first time, they soon start asking each other questions designed to discover who and what they share in common.

This is an article based upon research that women make better managers and leaders and why they are better equipped to collaboratively lead the mixed generations in a new world of business.

Direct marketing and direct mail can work for a mobile carwash company. Most mobile carwash companies are quite happy with the word-of-mouth advertising and referrals they get from providing excellent service to previous customers.

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