Tags |
|
|
Links |
|
|
Main Subject - Meeting in Person Makes a Powerful Impact
The world moves fast. We often rely on technology to help us keep up. When making a connection with another person is critical, nothing tops an in-person meeting. Sitting in a room with so
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
meone face-to-face allows the other party to completely experience your personal brand. This experience takes place on many levels. The expression on your face, the tone of your voice, the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ook in your eyes all helps represent who you are and the nature of your visit.
Many people take this idea lightly. I often hear people say that in-person meetings are a waste of time and m
Many people take this idea lightly. I often hear people say that in-person meetings are a waste of time and m
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ney. While it is true that you can save money by having conference calls and video conferences, the in-person meeting still has a place in business.
Whenever people question the value of a
Whenever people question the value of a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
face-to-face meeting I tell them the story of a young hotel manager from Northern New Jersey. This young man was wide-eyed and aggressive. He was tasked with marketing a new hotel that was
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
opening in an industrial area. The young manager spent a significant amount of time researching the market and putting together a marketing plan. He believed that he had thought of every d
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
tail.
When the time came to share this plan with the Senior Vice President (SVP) of Marketing in his company, the manager made a compelling case. He cited his facts and figures. He refere
When the time came to share this plan with the Senior Vice President (SVP) of Marketing in his company, the manager made a compelling case. He cited his facts and figures. He refere
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ced the market segmentation study he had completed. He articulated a simple yet effective plan for his new hotel. Or so he thought…
After the presentation, the SVP berated the young manag
After the presentation, the SVP berated the young manag
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r and told him that the plan would never work. She said it was too simplistic. She said that she would come up with a better plan and present it to the hotel’s owner.
The SVP of Marketing
The SVP of Marketing
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
had always felt threatened by the young manager. She did not want the owner to see the true talent this manager possessed. She also wanted to make sure the owner did not establish a direct
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
elationship with this manager. The SVP feared that the owner would see the young man’s marketing talent and replace her with him.
The manager was furious with this situation. He felt stron
The manager was furious with this situation. He felt stron
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak wit
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment.
The manager drove eight hours to the owner’s office for their appointment.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems th
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems th
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t she presented the manager’s plan as her own – down to the last detail. The owner immediately saw what had happened and fired the SVP of Marketing.
In the end, it was not the fact that th
In the end, it was not the fact that th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e SVP of Marketing adopted her subordinates work as her own that prompted the owner to fire her. It was the fact that the manager was passionate about his business and the SVP of Marketing w
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s beating that passion out of him.
Had the manager just met with the owner over the phone, the meeting would have not had the same impact.
Two years later when the hotel manager was promot
Had the manager just met with the owner over the phone, the meeting would have not had the same impact.
Two years later when the hotel manager was promot
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d the owner used that meeting as an example of his passion and dedication to the firm.
There is no substitute for an in-person meeting to give the other party a sense of your personal brand
There is no substitute for an in-person meeting to give the other party a sense of your personal brand
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/32055/mainsubjects-Meeting-in-Person-Makes-a-Powerful-Impact.html">Meeting in Person Makes a Powerful Impact</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/32055/mainsubjects-Meeting-in-Person-Makes-a-Powerful-Impact.html]Meeting in Person Makes a Powerful Impact[/url]
Related Articles:
The Office 2.0 - Trading Cubicles For Smarter Collaboration
Current Transformers And Its Factors
Nine Advance Networking Skills for Seasoned Networkers
Bookmark it:
|