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Main Subject - Business Cards - What to Do With Them?
Get Rid of Business Cards You Don't Need Everyone collects lots of business cards, and nobody really knows what to do with them. We're afraid to throw them out. But there's little benefit in saving t According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product hem in a jumble in your drawer. There are a variety of containers available, from plastic to electronic. But to think first about storage misses the point. Before you think about "What's the best place to pu ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in them?" ask "Would I really need this again, and if so, why -- and when?" Be firm; get rid of cards from people you are not likely to contact in the future. If you have a great many business cards, it can ac lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. tually backfire - the more cards you have, the harder it is to find a specific one when you need it. Less is more-- It's easy to keep them in order, and easier to find when you need them. And remember, the p here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe int isn't to collect the cards, but to keep them in a way that makes it easy to use them. Add Useful Details Once you've decided which cards are keepers, jot a note on back of each card stating wher d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro e you met the person and what you might contact them about. This should be done as soon as possible, especially if you return from a networking event with a pocketful of cards--otherwise when you come across ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc the cards later, you'll have no clue as to who these people are. Different Ways to Store Your Cards Now that you've culled your cards and made notes on them, you're ready to think about where to put easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi them. Don't use plastic business card books with a dozen or so slots per page -- it's impossible to keep cards alphabetized. If you insist on staying low-tech, use a Rolodex with alphabetical tab dividers. nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically The alphabet's easy for people whose names you'll recall later, but what about service providers who are recommended to you that you're merely keeping in case you need them later on? Let's say your friend Ja and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ne Smith recommends a great cyberlaw attorney named Joe Moon. If you file it under Moon you won't remember the name. File it instead by category --under Lawyer, under L in your Rolodex. Do the same for plumb ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi rs and accountants and anyone else you might do business with. The Power of Software But the old fashioned Rolodex is limited. It's much more effective to use contact-management software (Outlook, A ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a t and Goldmine are some popular brands). This gives you the best of both worlds -- if you tag Joe Moon's record with the word "lawyer," you can locate him by looking up "Moon" or "lawyer" and find him either dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod way. If you also note that Jane Smith recommended him, you can look it up this way too. Such software does more than automatically alphabetize your entries by contact name, company name, and type of busine cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin s. It also provides almost unlimited room to type notes on each contact. You can record when you last talked to them and about what. It can also save a record of e-mails you sent to or received from them. Us tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ed fully, contact management software keeps a record of all your dealings with each person. This does more than supplement a faulty memory. It permits you to slice and dice your data in a variety of ways. Yo t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel could search for all referrals who were sent by a certain person, all the prospects who phoned you in July, all clients in a certain zip code, all clients who spent over a certain dollar amount, etc. Sh ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ould You Buy a Card Scanner? If you have a great many cards, you may not want to type them all into your software. There are small, inexpensive scanners made specifically for business cards that capture y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products all the text information on the business card (name, company name address, phone, fax, and e-mail address) and feed it directly into your contact management program. This could save a lot of time if you coll . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ect tons of cards, for example if you attend trade shows and plan to follow up by doing a big mailing. But I've heard mixed reports about the accuracy of the card scanners. They are often thrown off by graph elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip cs, unusual fonts, speckled paper, and so on. It can take time to get the hang of it. Card scanners probably aren't worth the bother if you only have a small number of business cards. © Jan Jasper; 2001-200 tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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