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  • Main Subject - Top Ten Linked-In Do's and Don'ts

    If you are job-seeking, you need to join LinkedIn, an essential job-search tool. If you’re not on a job search but you’re into online networking; or want to acquire new partners or clients; or otherwise want to rev up your networking activity level, you should likewise become a LinkedIn user, in my view. All that being said, there are some iron-clad rules for polite and professional use of the network
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    . Here’s my Top Ten list for LinkedIn do’s and don’ts:

    1) DO connect to your “real-world” friends.

    I’m amazed by how many LinkedIn users join up, create a profile, and immediately set to work inviting all sorts of online strangers to join their networks. Sure, it’s fun to browse the LinkedIn database and look up people you might want to know better….but what about your friends back in three-dimensio
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    al space? The first thing to do as a new LinkedIn user - after creating a rockin’ profile for yourself - is to invite your true-blue friends and former workmates to join your network. There are three steps in this process:

    a) Download your Outlook address book so that LinkedIn can find your friends who are already members.

    b) Use the Find Colleagues and Find Classmates functions to synch up with peo
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    le you know from school and past jobs; and

    c) Invite bunches of “real” friends who aren’t already LinkedIn users, to join the network - you’ll be helping them get connected at the same time you grow your own network.

    2) DON’T become an Invitation Spammer.

    It’s tempting to start sending “connect to me” invitation to every Tom, Dick and Sally you find on LinkedIn, but it’s bad manners. If you want to
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    reach out to someone you’ve spotted who has an enticing profile, send the person a Contact request rather than an invitation to join your network. A Contact request, to use an offline networking analogy, is like an invitation for a coffee date. An invitation to Connect is like asking someone to go steady. Unless you know a person already, don’t spam him or her with a “want to start recommending me to
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    people, and vice versa?” invitation - it’s creepy.

    3) DO unto others….

    It’s astounding that a person would send out connect-to-me invitations while proclaiming on his or her profile that no new connection invitations will be accepted. Talk about all take and no give! There are other LinkedIn users who set up a profile and make connections, and then specify on their profiles that they won’t act on re
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    uests to forward (a key piece of LinkedIn’s value). These messages say, I want to be on this site and get its value, but I don’t want to deal with other people’s requests. A modern-day Dante would design a special, uncomfortable and crowded level of Hell for these folks: no pits of fire, but perhaps a zone where all connections are dial-up, cell phones can’t hold a signal and no one helps you with any
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    hing, retribution for the me-first approach to online networking that you showed in your most recent incarnation on Earth.

    4) DON’T make assumptions about your own irresistibility.

    Connection invitations should state clearly why you expect your invitee to link up with you - for instance, because you serve on the same fund-raising committee or because your daughters are best friends in the fifth grad
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    . With so many activities crowding a typical businessperson’s schedule and so many people in the mix, it’s easy for people to forget how they know you. Likewise, even Contact requests should state your case as plainly as possible. A message that says “May I call you? We could collaborate” is not the world’s strongest pitch. People are incredibly busy - if you’re job-seeking, or trolling for new client
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    s, you may lose sight of the fact that a person needs a compelling reason to even spend ten minutes on the phone with you.

    It’s helpful to remember what I call the Happy Life theory of networking: when you reach out to a stranger, that person is presumably leading a happy and fulfilling life without the benefit of knowing you. It’s not enough to say “I’ll buy you lunch!” or the online equivalent of t
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    at offer; a $25 lunch (or a scintillating phone conversation with you) just might not be as hard to pass up as you believe. So lay it out there: here’s what I can do for you, or here’s what I need, or both.

    5) DO keep your profile current.

    A pox on the person who lets her LinkedIn profile languish! If you can’t be bothered to keep your profile current, why should another person bother to engage with
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    you? If I receive a Contact request, jump over to the requester’s profile, and find that its details don’t match what’s in the requester’s email message, I’m already underwhelmed. Bonus: when you update your profile, you can send a one-click blast message to let your entire first-degree network know about your news. Note: please don’t abuse this feature! Reserve profile-update blasts for news on the o
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    der of a job promotion, book launch or appointment to a national commission….as opposed to news items like “I have started my PMP certification class.”

    6) DON’T confuse quantity for quality.

    If I were a recruiter, I’d build the biggest network I could, on LinkedIn or otherwise. After all, there’s zero downside to being able to view, and reach, a massive number of candidates when your job is locating
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    talent. But for the rest of us, it’s easy to get the notions “a big network” and “a strong network” confused. The question to ask yourself is “could I recommend this person, and could he recommend me?” If not, the principal value in any individual LinkedIn connection will be your ability to view his network (and vice versa). That’s not a bad thing, but it would be a shame to mistake that kind of visi
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ility for influence. Amassing connections can become a kind of addiction, but withdrawal will kick in when these near-strangers begin to ask you to vouch for them to your dearest friends.

    7) DON’T pass along questionable requests.

    I got religion on this item in an instant last summer, when a fellow asked me to send a friend of mine a spammy invitation to his business conference. “I can’t do it,” I w
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ote, “it’s purely a marketing message.” The gentleman’s return message essentially ripped my head off, affirming my initial gut reaction that his request was an improper one. Don’t hesitate to stand up for yourself and for your friends when sketchy requests come down the pike (and they will). If you pass along every bit of dreck that finds you, your trusted friends will start to doubt you, and that’s
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    far worse fate than having to write to another LinkedIn user, “I’m sorry, but I don’t feel comfortable passing this on.”

    8) DON’T abuse the Find Colleagues feature.

    LinkedIn’s Find Colleagues feature allows you to find old workmates and send unmediated connection requests to them, a boon if you’ve lost their email addresses over the years. Unfortunately, it’s easy to abuse the feature by listing fa
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    lse employers or dates of employment on your profile. What can we say about this? If you believe in the wheel of karma, avoid the temptation to claim employers and employment dates you’re not entitled to.

    9) DO join the PowerForum.

    Newbie LinkedIn users have lots of questions, and a great place to get answers is the user group called MyLinkedInPowerForum. Send a blank email message to mylinkedinpowe
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    forum-subscribe@yahoogroups.com to join the group and get LinkedIn (and general) networking advice. MLPF founder Vincent Wright is a helpful guide and mentor to LinkedIn users all over the world - I can virtually guarantee that you’ll learn something useful from the Forum’s daily conversation.

    10) DO disconnect from bad apples when you need to.

    Finally, it’s worth noting that LinkedIn gives you the
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    bility to disconnect from other users if you find that the connection no longer works for you. If you’re plagued by inappropriate requests or other annoyances from one of your connections, you can cut the cord and save yourself from recurring headaches. Some people just don’t get the notion of an online community with standards and norms; and it’s not your job to teach them how to behave. Just move on


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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