Main Subject - Business

Conversation is at the heart of all networking activity.

How confident and comfortable are you, engaging people in conversation?

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Many people have asked me recently about how to initiate and engage in conversation. In fact, over the past year, this has been one of the most

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

opular questions!

Here are some of the ways it shows up:

How to open the conversation

How to break the ice
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

>
Knowing what to say

How to cut into a conversation

How to find out what people want to hear from me or what questions I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

should ask them

Getting to know people

Finding the confidence to initiate a conversation

And so on...

Soun

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

familiar?

Since it seems to be a common concern and question for many people, here's a short but powerful exercise for those who are re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lly serious about tackling this question.

This exercise may seem easy or even superficial, but it's not.

The questions I'm asking here a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re not trivial -- the more thought and effort you put into doing this exercise, the more you will get out of it.

So here it is:

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

PART 1: Gather "data"

For the next 7 days, keep an eye out for the following situations each day:

When during the day did you i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

itiate a conversation with a "stranger" (i.e. someone you didn't know)?

What was the situation or context? For instance, were you in the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

grocery store, the train station, an airplane, etc.?

What led you to initiate the conversation? For instance, did you need information (

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.g. directions), were you curious about something, did you have information you wanted to offer the other person, etc.?

How did this fee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

conversation for you? (E.g. comfortable, awkward, neutral, etc.) Why is this?

Jot down what you notice at the end of each day, so you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an remember it.

PART 2: Look at your "data"

At the end of the week, look through your notes:

What patterns do you noti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ce about when and how you initiate conversations?

What allows you to initiate conversations?

What specifically makes you to fe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l comfortable or uncomfortable in such conversations?

How are these situations similar or different from business networking conversatio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s?

PART 3: Action Plan

Now use this information to your advantage.

What did you learn about yourself and how

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you engage in conversations with "strangers", from doing this exercise?

How will you use this information in the context of business net

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

orking?

As I said, it can be a very powerful tool for you, if you do actually do this exercise.

So if this topic is of importance to y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u, invest the time to do this seriously. I guarantee you will see improvements in your ability to converse with people. Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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