Main Subject - Business

Building and maintaining solid business relationships is the key to success, but how can you legitimately escape the tense office environment and spend dedicated time getting to know a customer, client or boss on a personal level?

Business Golf, once the domain

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of the executive elite is now accessible for anyone wishing to create and strengthen business relationships in a relaxed atmosphere. In fact, according to a 2002 COMPAS Leader Poll, “business leaders use golf as an important tool in doing business and say that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

it is extremely remunerative; for each dollar they spend on golf they earn over $1500 in business revenue as a result. Further, only restaurants surpass the golf course as an effective place to conduct business outside of the office.”

The strong demand for go

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f has resulted in several new courses being opened every year thereby reducing membership costs. Corporate and charity tournaments also represent a tremendous networking opportunity where organizational hierarchy may be temporarily eliminated and a common ground

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

created for building rapport.

An important benefit of golf is that it provides a unique window into the personality, values and conduct of others. This could prove to be very useful in future business dealings as one’s behavior on the course is a reflection o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

their business character and ethics. For example, a golfing partner who cheats on every hole might be someone to be careful with when making deals. It must be realized, however that this window is made of two way glass. Take advantage of this opportunity to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

project a positive image of yourself by demonstrating proper Business Golf Etiquette.

Follow these Business Golf Etiquette Tips to a tee and not only will you and your partner enjoy the day, you will also stand out as being polished, professional and trustworth

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

.

Scout’s Motto

Be prepared. Arrive early to get organized and to practice. Plan ahead and identify the outcomes you want from the day. These goals are just as important as any other business meeting. Prepare sound bites for your company or yourself

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that you can draw on if needed.

Don’t be green about the greens

Never attend a golf event for business purposes if you don’t first make the effort to learn the basic game and the lingo. You’ll only embarrass and alienate yourself and your company. Tak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lessons or attend a clinic.

When Hosting…

Inquire about any time constraints before choosing a venue. Proximity may be more important than beauty of a course.
When choosing foursomes, carefully consider the skill levels, compatibil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ity and networking opportunities for the players.

Pay for your guests ahead of time. Make sure everything is arranged for your guest such as lockers and meal reservations.

Confirm the tee-off time.

Send confirmation to guest wit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h directions and contact information for the course.

Be the cart driver.

Focus on your guest, not on improving your game.

Play the same tee as your guest.

Invite your guest to play first at the first hole.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ehave yourself

The links is not the place for you to get in touch with your inner child. No tantrums, throwing of clubs, foot stamping, swearing, whining, making excuses or indulging in other demonstrations of poor sportsmanship. Conversely, when you are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

playing well, be gracious. Don’t interpret the relaxed environment as an opportunity to behave in a manner unsuitable for the office, such as making jokes, gestures or remarks that may be considered by others as offensive.

Business or birdie

There is a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

time and place for everything. Spend the day building rapport and developing relationships. Only talk business if your guest brings it up first. Otherwise, save it for the 19th hole.

You Got Game

Don’t compromise your credibility by playing badly unl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ess, of course, you are an Oscar winning actor. Don’t gloat when you are playing well, instead, turn it into a compliment, “You must be bringing me luck, this is my best game this year!” Sincerely compliment specific aspects of your partner’s game. Never coach

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or give unsolicited advice. If you are a beginner, warn your partner about your skill level and make sure they are o.k. with it.

Be an Etiquette Eagle

No cell phones / pagers/ PDA’s.
Always be ready for the next shot – don’t make oth

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ers wait unnecessarily.

Never brag or complain about the cost of membership or green fees.

Take care of the course, remove your tees, replace kicked-up turf and rake after a bunker shot.

Don’t walk into or cast shadows over someone’

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

putting line.

Maintain a safe golf cart speed.

Get out of the cart whenever your opponent does.

Dress appropriately. If in doubt, call the club.

No cheating or creative scorekeeping.

Don’t distract other golfer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s by loud talking, laughing, and crinkling food wrappers.

Don’t let your manners be your handicap. Ace this opportunity to make a good impression and create shared memories that will enhance your business relationships and increase your bottom line

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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