Main Subject - Business

“My memory is so bad that many times I forget my own name.” Don Quixote

Here are some helpful ways to remember names:

• $100 per name. Remember B

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

enjamin Franklin and the “club of mutual improvement?” His face graces the $100 bill. If I promised to give you a $100 bill for each name you remem

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ered, would you try harder? My guess is you would indeed get a number of names right. Whatever motivates you to learn names, do it! Really try!

•

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Get it right the first time. When someone introduces himself or herself and you haven’t heard their name or can’t say it, simply ask them to repeat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t.

• Spell it back. This shows you are genuinely interested in getting it right.

• Use the name. In the first few sentences, use person’s the nam

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

once or twice. Don’t do it too often or it appears pretentious and can quickly become annoying!

• Ask a question. If you know someone with the sa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

me name, ask if there is a relation. Or ask what the derivation of the name is. We have become so politically correct we don’t want to offend anyon

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, on the other hand we’re willing to walk around mispronouncing someone’s name (assuming we heard it to begin with.)

• Connect the name to something

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

If you know someone with the same name, make a mental note of the connection. For example, I used to work with someone named Susan Fleming – just

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ike Ian Fleming who wrote the Bond books. Remember who he or she is with when you meet and make the connection to that person.

• Be cautious about

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our word association. When I was teaching someone shared a story with me. There was someone named Chip and he couldn’t remember the nickname especi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ally since it was for a woman. So he thought of his favorite chip – a chocolate chip cookie. The next time he saw her, he smiled, and said, “Hi Coo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ie!”

• Write the name down. When in a meeting and people are introducing themselves, pull out a piece of paper and write each person’s name with a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ew words.

• Tent cards. If you are hosting a meeting, provide tent cards. Bring an 8 ? x 11 piece of paper, fold it lengthwise, and use as a tent

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ard. Construction papers works just fine.

• Create a system that works for you. If you remember things visually, mentally write their name down.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

If you are an auditory person, say it outloud. If you are a kinesthetic learner, write it with your toe in the carpet or image it in the sky.

• Mak

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e it easy for others. If for whatever reason – logical or not – others don’t get your name right, take responsibility and when you introduce yoursel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, make it easy. Typically I say, “I’m Diane Darling – just like sweetheart.” If someone is writing it down I’ll add, “that’s Diane with one ‘n’.”

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

thers are not intentionally trying to clobber your name. However, they may be nervous, confused, tired, who knows. Make them feel better by helping

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

them out.

Summary: Saying someone’s name gets their attention. When you have their attention, you can build rapport and make a personal connection

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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