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Is it the Matrix? Is it somehow tied to Pareto and his ingenious 80/20 rule? Most importantly, can you decipher the code and crack the 98% solution?

Some answers you must find for yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

urself, but we do all live in a matrix of our own creation….our own mind. The actions you take are governed by the dominant beliefs and values in your head.

When you become aware of t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is matrix you have created you become very powerful. If it is serving you results other than what you want go in and change it.

Let’s talk for a moment about Google’s 70% solution. M

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ch has been said about it. For the uninitiated it is this:

-Focus 70% of your time on activities that directly pay you the lion’s share of your income (in Google’s case ‘core search’)

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.

-Focus 30% of your time on innovation and new product development.

This is an invaluable insight you can start using today. But what is the 98% solution as it pertains to you?

Ima

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ine this scene like something straight out of a movie. There is a man walking all alone in the middle of this vast expanse that is a desert wasteland. There is nothing and no one as f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r as the eye can see.

His shoulders are slumped forward, head looking down toward the ground, he is beaten and broken. He searches but for what we know not.

All the grains of sand al

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l around him will not quench his thirst. There is a dry, suffocating heat all around him that stalks his spirit like a mongoose on a King Cobra.

And then as if by magic he sees 3 Oasi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

’ on the desert horizon. He immediately perks up and begins running toward them (though very slow due to his exhaustion and dehydration).

-The 1st one he gets to is a mirage, nothing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ore than the same old sand. He gets very discouraged.

-The 2nd one is a false oasis with water unfit to drink. He dips in anyway to the dirty water and it tastes foul.

-The 3rd one

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s his salvation…pure, clean thirst-quenching drinking water at last.

So who is this man and why am I telling you his tale? Because he is YOU! The desert sand is your friends, family

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and other uninterested parties the gurus tell you to go after. This desert sand won’t quench your thirst for business success and sales. It definitely can’t be deposited into your ban

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

account.

The suffocating heat and dryness are your competition in your chosen business field. They are also the other non-competing businesses seeking your target people’s attention.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

It is a dog-eat-dog world and you must outmaneuver these 2 forces to win.

-The 1st oasis mirage is you seeing what you want to see. This supports your current mental state. It is th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e easiest solution closest to you.

-The 2nd oasis are false prophets and scamsters telling you what to believe to get you to open your wallet so they can take what they want without gi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing to you. Also, the gurus who tell you of instant wealth with zero effort.

-The 3rd oasis is your holy grail. It is the true solution that people with integrity will show you. If

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou decide to accept the offer it saves your life (or business in this case).

We have all heard the horrifying, gory stat that 98% of people who start a home business fail. So what is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the 98% solution? It is…finding the true oasis and dipping into the pure drinking water. In your business it is MARKETING.

You fish in ponds of hungry fish who want the bait you have

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

You can do this through the internet very easily. Think of the search terms people who want what you have would use to find you and then setup a page to capture their imagination and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

attention.

Then of course you follow-up and show them why your business is an excellent choice for them and give them the opportunity to work with you and have access to your expertise

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Poems and stories can provide powerful metaphors in training, particularly when you are trying to get a motivational point across. If you think about the things you remember from your past education, you will probably note that most of them have come from rhymes or stories of some kind. I mean how did you learn to say your A,B,C's? I bet you're even saying the rhyme in your head right now!

Pioneering sports agent, Mark McCormack, is perhaps best known for his book, What They Don't Teach You At The Harvard Business School. But Best-Selling Author & Management Consultant, Dr. Gary S. Goodman finds another McCormack title, Success Secrets, even more helpful, especially to job seekers and consultants. This book contains a great idea that says if you want a better job or client, try guaranteeing satisfaction. Goodman's article explores the potential of this concept.

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