Main Subject - Business

When we exchange resources, goods, time, inventory, skills, equipment, goods and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

services, we’re bartering. Instead of using cash, we can barter underutilized t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

me, space or other assets and even future services and production, especially if

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the products and services have big margins. And they may be depreciating, hard t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sell or easy and cheap to produce. Extra capacity is as good as hard cash when

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bartered.

I know a dentist who bartered his services for advertising time on a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

adio station and a restaurant that bartered meals for cleaning services. Hotel r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oms and staff training, consulting and legal services, high margin electronics a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d a host of other products and services lend themselves to barter. Barter conser

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ves cash, and the goods are always bartered at their retail price! That means th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t if your food cost percentage is 34%, you’re buying at a discount of 66%!

You

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an even pay people to work for you with barter. And with redeemable coupons and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ift certificates, you are essentially being loaned money at no interest until th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ose coupons are redeemed. “Breakage” makes barter even more attractive – a certa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n percentage will not be redeemed.

Barter is like printing money! Deals can be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

riangulated and cash flow can be relieved and ramped up. Plus, one barter transa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tion can lead to repeat business and thus an exponential return on investment (w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ithout a cash investment!) Bartering services and slow moving inventory for adve

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tising is extreme leverage. Barter can produce cash customers. Think about the r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sources you have and who would want them. Work ON your business instead of IN it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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