Main Subject - Business

That’s right, I said it. Schmoozing is for suckers. And I’ve finally grown tired of people using the word as a synonym for conversation, networking, mi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ngling, small talk and chatter.

So I decided to look up the word schmoozing in the dictionary for the first time. And I found three VERY interesting facts tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t you might like to know:

1) It’s defined as, “To converse casually, especially in order to gain an advantage.”

2) It derives from the Yiddish term shmuesn

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, or “rumor.”

3) Synonyms include: gossip, bad-mouth, blather and tattle-tale.

I don’t know about you, but that’s NOT the way I communicate. Nor is it th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e way I’d want people describing the way I communicate.

I also Googled the word schmoozing. 2,272,000 pages came up. The first dozen or so were Amazon links

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

for books written on schmoozing, most of which I’ve read; some of which were good. Unfortunately, schmoozing is a word that carries with it certain stereotypes

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. And I don’t think I’m alone here, but, here’s what I picture when I imagine a “schmoozer”:

Someone who’s kissing ass

Someone who’s got a hidden age

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nda

Someone who’s only talking to me to get what they want

Someone who’s “working the room” (another phrase I loathe)

But that’s just me. That’s MY

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

truth, not THE truth.

I’m sure there are a lot of people who don’t consider schmoozing to be in bad taste. And that’s totally cool. If you’re schmoozing in o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rder to develop and maintain mutually valuable relationships, to engage, make friends, have fun, and expand your network, cool. More power to ya!

But dicti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

onaries don’t lie. And I think the big idea behind schmoozing has to do with attitude. After all, approachability starts in your mind.

Therefore, I’d lik

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e to offer the following list:

Four Ways to Avoid Being Labeled as a Schmoozer

1. Don’t monopolize the conversation. You were born with two ear

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s and one mouth. Use them proportionately. Ask creative, fun and interesting questions like, “What’s the best part about your job?” Then be quiet.

2. Slow

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

down. Walk, talk and move between conversations at a casual, relaxed pace. Make it easy for someone to get your attention. Don’t hop from person to pers

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on like a politician.

3. Exit gracefully. After talking to someone for a few minutes, conclude your conversation commensurate with the connection you’v

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e just made, i.e., “I’m sure we’ll talk again later tonight,” “I’ll drop you an email and we can talk more about it,” “Let’s find a good time for both of us whe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n we can continue this conversation,” or “I’m sure we both want to meet other people here too, so I’ll let ya go for now!”

4. Sit down. Take a break.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Relax. Watch the room. Let people come to YOU for a change. Remember, approachability is a two way street: you’re both the approach-ER and the approach-EE.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

LET ME ASK YA THIS...
Do you work with any schmoozers?

LET ME SUGGEST THIS...
Next time you attend a party, event or conference, look

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

for two types of people: schmoozers and non-schmoozers. Take notes on the differences between the two. Email me your ideas and I'll use them in my next book!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We see and register things selectively based on our own filters and needs. That's why it's so important to be able to put yourself into the minds and shoes of your potential clients and figure out what's most likely to catch their attention because they relate to it in some way.

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