Main Subject - Business

Faking It

Those two words sum up my experience in overcoming shyness in order to network.

Think about. It's what actors do all the time. Fake a personality or characteristics to make a ch

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

aracter more believable. Guess what? Everyone can and does do the same thing, even shy people.

Networking is communicating, and communicating [face-to-face, written or via telephone] is vital to spread th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

word about your business. You must be prepared to talk about yourself, what you do and how you can benefit others at a moment's notice. Yet, shy people have a tough time with communication. Presenting th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mselves in a confident manner to other professionals is like going out on a limb with no safety net below to catch them. Very scary stuff, and if you're shy you'll know exactly what I mean: trembling, hot

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd sweating or cold and shaking like a leaf, flushed, stuttering, complete mental block…

Role-playing will help lift a shy person, anyone really, out of that rut. Start with mental role-playing. Build up

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

some knowledge on how to network and talk to people and get started on imagining conversations. When you've done this a few dozen times [and shy people will probably do it a few hundred times before they a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tually commit themselves], plant yourself in the right situation and go for it. Don't think about it anymore. Put on your networking cap and start talking to people. It helps if you try to treat everyone a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you would an old friend, don't get to close and personal, but do show that you are happy to see them. Okay, okay, you're probably thinking, "I'm too shy. I couldn't possibly..." Well, that's your first mi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

take. Didn't I tell you not to think about it?

If you've practised, if you've got a store of knowledge to back you up, if you realise that these are just people you're talking to and not horrible ogres, t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hen the words should come. Nervously at first, perhaps, but they'll come and with determination on your part, they will eventually flow.

Written communication isn't always easy either, but it's also not a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hard as many think. Prospective letter-writers can polish up their skills with books on how to write letters [or reports, or short stories, or the next block-buster novel]. They can join online writer sup

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ort groups for free critiquing and advice. Surf the web for tips and ideas. Pester friends to check what they've written, or pay someone to write for them [see my resource box for contact details…].

Telep

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

one conversations can make some shy, and not so shy, people shudder [I'm shuddering right now!], but these too can be tackled in much the same way as face-to-face networking. Put on your best telephone voi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ce - low, slow and friendly [so you can be understood clearly] and pretend that you're not wishing you were doing a hundred other things. You need to talk to people and you need to do that with sincerity a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d friendliness or they will be on their guard against you. Voice reflects mood so you must be aware of yours before you open your mouth.

So, we've got communicating out of the way and you are now a great

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

etworker. Now, let's look at belief and self-confidence.

Hopefully, after all that practise at "faking" communicating, your confidence levels have actually lifted a little. Help them along a little more b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

picking up a pen and listing everything you are good at. You don't have to show this to anyone so ignore the need to be modest. Keep it somewhere safe where you can refer to it again and again. Do the sam

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e with your product or service, and include reasons why you are the person to offer/produce these items. Keep that list safe too. Read them both every time you're feeling down. Believe every word! Use some

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of those words to describe yourself and your product or service to people. Keep using them. Pretty soon, you won't have to think about it, you'll be believing it.

That self-belief will come across in ever

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

thing you do or say, people will respond to it, and you won't be "faking it" anymore. Networking may never come naturally to a shy person, but once they step into the networking zone, no one will ever know

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Networking 101 for Shy People

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