Main Subject - Business

Networking: Name Recognition

When you meet someone new, do they remember your name? Do you remember theirs?

Sometimes you do,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

but more often you don’t.

Networking means you remember, you recognize, and you refer others to their businesses. This process

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of promoting your Business Network incorporates professionalism into your ‘friend making process’ and negates counting on memory

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to help you retrieve information. Learn to network properly and become a promoter within your Business Networking Circle.

Expos

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ure

The first big step in Business Networking: Get out there. Put a smile on your face, introduce yourself, and expose yourself

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to people. In business networking, half the power of arriving is just in being “out there”. Marketing your product, marketing yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur services, or marketing yourself all include the initialization of exposure. It's called Business Networking because you inter

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

act with others.

Name Recognition

In order to get name recognition, your name has to be out there, publicized, and remembered.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

The more your name is seen “out there”, the more recognizable it will be. Once your name is recognized, your options broaden, an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d the possibilities become endless. Networking works best with name recognition.

Brand Your Name

Build on Name Recognition by

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

randing your Name. Once you’ve begun to network and build a reputation, use that recognition factor to become a Name Brand. Be r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ecognized by your name. Factor in a significant design logo that establishes a connection between what you do and your name, and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you’ve got a Business Card worth Brandishing.

Network

When you meet people, give them a business card. Be prepared to tell th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

m what you do. Give them a marketing spiel that brings them back to your card thinking, “Great, I’m going to call this guy!” The

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

10 second Elevator Speech should be committed to memory and packed with powerful action words. You want them to walk away gaspi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g for air from exposure to your Personal Statement.

Ask about them, get their card, ask what they do, and note their informatio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n. Make a contact. Next day, give them a call, tell them you were glad you had an opportunity to get to know them, and ask if th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ere’s anything you can do to help them meet their goals.

Market

Your objective, as ever, is to make a sale. After you offer to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

help them, you get an idea of what they need that you might have. Provide it. Give them what they want. Meet the needs of your c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lients and they will be back.

Your business will expand. Profits will increase. And you, my friend, will have made a new friend

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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