Main Subject - Business

Yes, I believe that networking works.

Yes, I can give you examples of how networking helped boost my career and my business.

No, networking is n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ot a quick fix.

Yes, networking can be frustrating – even when you are doing the right things. It’s more frustrating when you are doing the wrong

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

things, and even more frustrating when you are not sure if you are doing the right things.

What are the most common mistakes in networking?

The

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

myth is in thinking that networking is an event.

The reality is that networking is a process.

Perhaps you have attended a networking event and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

witnessed “Mr. Power Networker” in action. He runs around the room distributing his business card like a cheap flyer. He shakes as many hands as h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e can grab, while spewing his 30-second commercial like manure. Then he quickly pounces on the next victim.

This misguided networker is not netwo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rking – he is sweatworking. He is sweating as he works the room. He believes that he is doing good – because he believes in the mantra – “no pain,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

no gain”. He knows this is painful and sweaty work - he just doesn’t realize how much pain he might be inflicting on others. After the event he s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

weats by the phone and wonders why nobody calls.

Networking is only one part of your marketing. Your networking must fit with all of your other m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

arketing activities and there must be synergy among the different marketing activities. Don’t try to adopt a networking persona that is incongruen

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with your other marketing activities. Your message must be consistent.

Networking is a strategic process. To be more successful at networking yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u must formulate and follow a plan. Any good strategic plan includes goal definition, systematic processes, resource allocation and skill developm

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ent. Remember to measure results along with inputs and make necessary course corrections.

A good network can give you a strategic advantage over

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your competition. Yes, networking takes time and patience. Any new process or skill set is slow at first. Once you reach that sweet spot on the le

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

arning curve your results take off.

Yes, you will still attend some networking events. But you will be more strategic in choosing which to attend

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and you will make better use of your time. Consider each networking event that you attend a personal marketing event just for you. Prepare for th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at event. Set goals for each event. Draw a simple plan for the event. Rehearse your lines. After the event review your performance, measure result

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s and learn from what actually happened. Follow up with your contacts. Then start preparing for your next networking event.

When you follow a goo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d networking system you will be better rewarded for your efforts. The only sweating you will do is sweating over the details. Yes, it is important

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to sweat the small stuff because it is the small stuff that will give you the edge from your networking process. You will net more and sweat less

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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To write a sales letter that does the job it is supposed to do and generate sales, there are several strategies you should use in every sales letter you write:

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