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Main Subject - Do You Have A Defining Statement?
A defining statement is a very specific and precise elevator statement. It combines all of the necessary ingredients so that wh
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
en a prospect walks away from an elevator conversation with you they know; who you are, what you do, how they will benefit by d
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
oing business with you.
A defining statement * should include all of the following.
1. It must use common one syllable words t
A defining statement * should include all of the following.
1. It must use common one syllable words t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
at are easy to understand.
If you stick to the language an 8th grader (and I am not referring here to slang) would understand y
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ou are in good shape.
2. It must be conversational. It is not an advertising them or slogan it is a conversational answer to, "
2. It must be conversational. It is not an advertising them or slogan it is a conversational answer to, "
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hat do you do?"
3. It must create some attraction on the part of the other person. It should make people want to talk with you,
3. It must create some attraction on the part of the other person. It should make people want to talk with you,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
be with you, learn from you.
4. It must have a dream focus. If it helps the prospect see the future as better than the present
4. It must have a dream focus. If it helps the prospect see the future as better than the present
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
in any way you have a dream focus.
5. It must contain the what and the who. It defines outcomes and who would be served by work
5. It must contain the what and the who. It defines outcomes and who would be served by work
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ing with you or buying from you.
6. It must have a duel focus. Create a two part statement that has two outcomes and you will t
6. It must have a duel focus. Create a two part statement that has two outcomes and you will t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ere fore appeal to a wider audience.
7. It must have repeatability. This may be the hardest one to accomplish but if you can ge
7. It must have repeatability. This may be the hardest one to accomplish but if you can ge
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".<
A few tips to consider.
- Use the words like 'work with".<
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
br>
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a d
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a d
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
fining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts and give-aways with
7. Write articles built around it.
8. Order promotional gifts and give-aways with
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it printed or engraved on them.
A special thanks to my good friend Mark LeBlanc for permitting me to use some of his ideas in
A special thanks to my good friend Mark LeBlanc for permitting me to use some of his ideas in
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
his tip from his book, Growing Your Business.
Here is my defining statement as an example:
I own an international business tha
Here is my defining statement as an example:
I own an international business tha
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t works with large and small organizations worldwide who want to increase their sales and improve their management focus.
Take
Take
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
our time developing a defining statement. This one took me several hours over a period of a few weeks. But, once you have it n
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ow let it get a hold of you and believe it, memorize it, practice it, use it and watch it galvanize the people you interact with
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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