Main Subject - Business

If you are nearsighted you know that without glasses or improvement in the overall health of eyes,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

seeing in the distance is blurred. Some people approach business networking with the same short-sig

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tedness. Rather than be embarrassed or frustrated with such a perspective, turn each of these three

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

networking mistakes into a better situation.

Networking is an event to attend and sell my prod

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ct/service/self.

- Networking is a part of a system; a system by design. Networking is a part

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f selling. It’s process within selling. On it’s own networking can be anywhere in the process of se

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lling – it could be the beginning, a continuation or the final event that leads someone to believe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou have the best solution for their problem. Selling as an event does not usually happen in network

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing unless other “parts” in the relationship have come before.

All I need to do is network and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y business will grow.

-Networking is one part of marketing! A newsletter, direct mail, an onli

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e website presence, a signature file at the end of an email, testimonials, a mailing list, press re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

leases, being on a radio or talk show, taking a prospect to lunch, writing articles, asking for ref

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rrals, attending a trade show, giving seminars – all of these and a hundred more are marketing acti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

vities. Networking is one way to gain attention of those who can buy your product or service to sol

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e a problem they have and help you grow your business.

I networked once and it got me nothing.<

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

b>

-Yes it's an exaggeration. Networking gets you something every time. The mistake is in the idea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that networking is an event where the sale happens. The reality is that networking as a process gi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es many opportunities to help take a product and service to market. Networking is a significant eve

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt in a series of events adding up to a marketing plan.

Take off the glasses and bring the true va

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ue of networking into sight. You will reduce your frustration and increase your sales along the way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Networking Mistake Myopia

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