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    I am currently reading Stephen R. Covey’s classic book entitled “The 7 Habits of Highly Effective People”. Even though this book
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    has nothing to do with Network Marketing, there are principles found here that would be of giant worth to us if implemented in our
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    businesses.

    Perhaps I’ll write more articles as I read further into the book, but for now, I’d like to focus on being proactive
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    in Multi-level marketing. I know we could all become more successful by simply deciding to be the kind of representatives who act
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    instead of being acted upon, which is one of the most important parts of being proactive.

    I have been tempted many times, as I’m
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    sure many MLM reps have, to be reactive in my business when anything goes wrong. When a rep is reactive, they would say things l
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ike, “If only I had a better downline/upline”, or “That person on my team makes me so angry all of the time!” When we are reactiv
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    e, we think that because something has gone wrong in our business, such as downline reps quitting the business or someone else sig
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ning up a rep that we had prepared that there is nothing we can do and all is lost. Sometimes that sense of despair leads to nega
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    tivity creeping into our minds until we have changed our mind about our company and begin to badmouth it.

    It goes without saying
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    that things go wrong in our businesses and that sometimes those things set us back some time or dollars. The difference, though,
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    is in how we react to the setbacks, and if we come out a better rep or not. If we are proactive reps, we understand that while we
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    can’t control some things that happen, we can control how we react to those things. Covey says that we may either act or be acte
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    d upon, but when we are the actors, we decide what affects us and what doesn’t. If our downline rep does something dumb, we ackno
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    wledge that we control our own feelings and that only we can make ourselves mad. If we are tempted to say “if only I had better r
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    eps”, then being proactive would mean we would say, “I will be better myself so that my reps can learn what it takes to succeed”.
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust

    No matter which business we join, there will be reactive people and negativity. Unfortunately, these are usually the people who
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    quit and then badmouth our industry. I really like Covey’s insights as applied to MLM because they can help us to understand that
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    by being proactive and focusing first on ourselves and our own needs for improvement, we can shape the attitudes of those who wou
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ld potentially become destroyers of our industry. It all begins with you and me and the proactive behavior we bring into our work


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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