Main Subject - Business

Doing anything new can be challenging and anxiety-provoking.

In professional situations, it can be even more stressful -- probably because the consequ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ences of not doing these "new" things, or doing them badly, can be significant.

Yet, doing them may lead to great success.

So if you're new to busine

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ss networking, how can you get past your stress and anxiety of doing something new and start networking?

Well, here are two very simple things

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

/strong> you can do:

Find a role model to emulate, and

Learn to observe yourself objectively.

Ideally you'd want bo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

th, but in a pinch, even one of these can be very useful.

Here's a story that shows how and why this works.

Our 2 year old son used to hate brushing

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is teeth. We tried various ways to get him to brush his teeth -- pretending to find a bug in his mouth, getting him a fun toothbrush, reasoning with hi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

m, singing songs about brushing teeth -- nothing really worked consistently.

Then I had a brainwave (yes, I get those sometimes!).

I invited him to c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

me brush his teeth with me.

We sat next to each other, facing the mirror so he could see both his face and mine. I brushed my teeth slowly so he could

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

see what I was doing. And I asked him to brush his teeth -- just like I was.

It worked like a charm!

He was fascinated with the whole process and br

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

shed his teeth without a fuss. And he did a mighty fine job too!

Why did it work?

A role model demystifies the new thing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or process.

In the case of my son, when he saw me brushing my teeth, it was no longer a "strange and unknown" experience that his parents insisted he

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

go through everyday! If his mother could do it and not cry, perhaps he could too.

So if business networking is new to you, find someone who currently

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

etworks the way you want to.

Even if it's not exactly the way you want to do it, having a "role model" to observe gives you a roadmap of sort

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s.

Observing your role model, even from a distance, can give you ideas about how you might approach networking, including what not to do or w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at to do differently.

When you're able to see yourself in action, you gain control.

Being able to see what he was doing in the mirror, gav

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e my son more control. For instance, he didn't hurt himself by accidentally brushing his lip, or poking himself.

Similarly, seeing what you're
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
doing can help you adjust and be more precise in your actions.

So practice observing yourself -- and especially when you're doing something "new".

K
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nowing that you have the ability to notice and correct yourself as you learn how to network and interact with people can be very reassuring.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t the same time, being able to recognize immediately when you do do something well or correctly, naturally increases your confidence to contin
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ue.

So learn how to observe yourself objectively -- without getting self-critical or overly analytical! It's a very useful tool to have

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Effortless Networking: Stepping Forward Into New Situations

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