Main Subject - Business

If an event falls into the area that is part of your expertise, find a way to attend and learn

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

from others. Every time you attend an event, you should be able to come back with information t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at you can use for your own business. If you go through the display booths, you can pick up goo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

information about what others are doing in the marketplace. It is also a good forum for develo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing new business relationships. This is much easier if you are simply a participant at the even

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. If you have a table, you will be more restricted in movement. People that drop by your table

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ill have an interest in what you do but most often these events only provide you with exposure.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I tend to let others display and wander around the room. This gives me additional information a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d ideas. While attending a special event, it will pay to mingle with other attendees and liste

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to what they have to say. You will gain more insight as to what the crowd is looking for. If y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u decide that you want to speak at this event the following year, you will have some insights a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

out what they thought was good and also what they thought was useless. Go to these events with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n open mind and learn as much as you can. Do not go with the thought in mind that you have to g

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

because it might be good for business. Turn up your enthusiasm and get the most out of it. The

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e special events are tools that help you towards being more successful.

Listening to what othe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s have to say will help you to understand the audience. If you are lucky enough to be one of th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

speakers, you will be able to adapt your speech to fit the audience. I have been in the situat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on where my speech was out of the ordinary and I thought it was going to be a big bomb. When I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

alked around the room, I found that most people were looking forward to a change of topic. I ha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

one of the biggest audiences in my break-out room; in fact they were spilling into the hallway

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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