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Main Subject - Are You A Common Denominator
I was at a recent social event when I overheard someone comment on another professional’s business card case. “You must know Carol Blood,” they stated. Th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e other person laughed and the two began a conversation.
People who have attended my networking seminars know the importance I place on business cards an
People who have attended my networking seminars know the importance I place on business cards an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d how this tool is presented. You have no other tool that is more powerful, with the exception of your handshake. However that is a topic destined for a d
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ifferent column.
The part of the conversation that stimulated this column is the fact that both of the networkers either knew me or had heard of me. When
The part of the conversation that stimulated this column is the fact that both of the networkers either knew me or had heard of me. When
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
two individuals meet, and know one person in common, that person becomes what I like to call their common denominator. You become a common denominator wh
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
en you have done an effective job of branding both your name and the name of your business into other people’s minds.
It reminds me of the game developed
It reminds me of the game developed
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
by the college students from Albright College. It was based on the theory that Kevin Bacon is the center of the entertainment universe, and that any acto
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r or actress can be linked back to him, typically within six degrees (six connections). By looking at movies that they have in common, you can link them t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
o Kevin Bacon. Fox example, Jack Nicholson was in “A Few Good Men” with Kevin Bacon. Michelle Pfeiffer was in “Wolf” with Jack Nicholson, who was in “A Fe
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
w Good Mean” with Kevin Bacon. And so on. The number of intervening movies is that actor or actresses Bacon Number or degree number. Thus, in this example
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Nicholson would have a Bacon Number of 1 and Pfieffer a Bacon Number of 2.
I certainly do not believe that I am the center of the networking universe, b
I certainly do not believe that I am the center of the networking universe, b
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ut it is interesting how other professionals can easily learn about you through word of mouth marketing.
I decided to research my theory on the Internet.
I decided to research my theory on the Internet.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
It came as no surprise when I immediately discovered the organization WOMMA. WOMMA is an acronym for Word of Mouth Marketing Association. The mission of
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
this organization is to help others build thriving professions based on best practices, effective standards, and ethical leadership. The members of this g
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
roup are experts and innovators who have mastered the art and science of creating genuine customer enthusiasm, amplifying it, and sharing it with others.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
None of this is rocket science. We frequently see businesses spending thousands of dollars on ineffective marketing without results. Other organizations
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
understand the benefits of a job well done, taking care of their clients and expressing sincere enthusiasm with everyone they come in contact with. The la
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
tter is based on basics that go back to Napoleon Hill and Dale Carnegie. Why do we keep trying to reinvent this wheel?
In summary, becoming a common deno
In summary, becoming a common deno
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
minator means imprinting you and your organization. When others speak highly of you and show an interest in your organization, the word gets around fast.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Pass it on!
Today is as good of a time as any to amp up your word of mouth marketing and help your business reach that next rung on the ladder of success
Today is as good of a time as any to amp up your word of mouth marketing and help your business reach that next rung on the ladder of success
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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