Main Subject - Business

Have you ever been to a networking meeting and felt totally out of place an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d awkward? Or have you ever been part of a conversation when someone enters

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

it and the whole group falls apart? Sometimes this happens to us all. It on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y means that the atmosphere or chemistry of the group does not match our ou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

look. Good chemistry in a room has energy, people talk and smile. There see

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s to be a good feeling when you arrive. But what happens when there is not

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

chemistry and you walk into the room and everything is dead? There will alw

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ys be someone who tries to liven up the crowd but usually fails. If you loo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

around, you may be able to pin-point the problem.

Do you remember the per

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

onality test we did? If you quickly analyze the mix of personalities in the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

room, you may find there are too many Lions or Beavers to get the excitemen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t going. See if you can engage them in a conversation about a serious subje

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t rather than trying to get the crowd to be livelier. If that fails, it is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ime to go home and try again another time.

When chemistry is lacking, you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ften have to dig very deep to gather the strength to start a conversation.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ven at that, you need to like the place you are in. By trying to change you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r own attitude, you may change the mood others seem to be in.

Another tact

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

c for the lack of chemistry is to find someone else in your organization to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

make the connection. If you have learned about personality types, then you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hould be able to match this potential client with the appropriate colleague

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Having a professional stationery design - business card, letter head and envelopes is the first step a small business owner can take to increase their chance of making the right impression on their potential customers.

Columnist Nan Russell shares career insights learned over 20 years in the corporate world, including as a Vice President at QVC

Managers are continually looking for the magic bullet that will make their workforces do what they are told because managers believe that only they truly know how to make their organisation profitable. Actually most of the behaviour exhibited by managers that is designed to control the workforce is wholly destructive and the efforts of the workforce make the organisation succeed in spite of the managers best efforts to destroy it. If the managers realised how destructive their command and control behaviour is then by simply stopping it they would increase their organisations effectiveness hugely. The workforce already know this, it is the managers who don't.

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Main Subject - Business Chemistry

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