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Main Subject - How to Network for Professional Success By Editing Newsletters
Your professional organization decides to send out a newsletter to the membership.
They need an editor. Should you volunteer? After all, nobody reads these things, do they?
That’s what I thought when I was asked
That’s what I thought when I was asked
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to edit a newsletter for the very first time. y group consisted of consumer psychology researchers and marketing managers.
“Just one thing,” I said to the group’s president. “Can I have a humor column?”
“You ca
“Just one thing,” I said to the group’s president. “Can I have a humor column?”
“You ca
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n have anything. We’ve had 3 editors in one year. We’re desperate.”
"Okay, but just for a year or so."
Six years later, I looked back on this experience as one of the most fun and most rewarding of my career. Ru
"Okay, but just for a year or so."
Six years later, I looked back on this experience as one of the most fun and most rewarding of my career. Ru
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nning a newsletter offers unique opportunities for self-promotion, networking and contributing uniquely to your organization. You create a vehicle for members to brag about themselves and each other. Along the way
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you gain valuable exposure as a professional and as a writer.
Since then I’ve written newsletters and newsletter columns for others, including a neighborhood association and a fitness center.
Solo-preneur profe
Since then I’ve written newsletters and newsletter columns for others, including a neighborhood association and a fitness center.
Solo-preneur profe
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ssionals often are surprised to discover the power of newsletters to help their organizations attract and retain members, as well as explode networking potential for themselves and their members. Here are 7 tips I
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
like to share with my own clients.
(1) For the best newsletter content, spotlight your members.
Call them and ask, "May I interview you for a story?" People enjoy reading about the superstars, but they relate c
(1) For the best newsletter content, spotlight your members.
Call them and ask, "May I interview you for a story?" People enjoy reading about the superstars, but they relate c
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
losely to stories of members like themselves.
Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story.
Don't be surprised if "ordinary" members resist being interviewed, especially if they're also clients. They'll say, "I'm too shy," or, "Nobody wants to hear my story.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
But once they’re featured, they’re loyal for life. While living in New Mexico, I wrote a newsletter for the fitness center where I worked out. They always asked for extra copies to take home. “Your name in prin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t” still carries power even in a jaded society.
When your members are self-employed professionals, you don't even have to write the story. Just invite randomly chosen members to be "spotlight of the month." They'
When your members are self-employed professionals, you don't even have to write the story. Just invite randomly chosen members to be "spotlight of the month." They'
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ll come up with a promotional message that everyone will enjoy reading. I was on the fence about renewing a membership myself -- until I was invited to be in the spotlight one month. That group gets my dues next y
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ear.
(2) Double your coverage by assigning volunteers to interview each other.
Now you get 2 people to feel involved -- the interviewer and the interviewee. New members welcome the opportunity to make connection
(2) Double your coverage by assigning volunteers to interview each other.
Now you get 2 people to feel involved -- the interviewer and the interviewee. New members welcome the opportunity to make connection
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
and maybe find a future mentor. You'll get senior members who normally would be too busy, because they realize they're making a direct contribution.
(3) Stir up as much controversy as possible.
No need to be du
(3) Stir up as much controversy as possible.
No need to be du
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ll.
My professional newsletter featured a humor column. Many readers were college professors (and I was too, at the time)so we created a satiric view of academic life, featuring heroine Maybelle Marketing, her ca
My professional newsletter featured a humor column. Many readers were college professors (and I was too, at the time)so we created a satiric view of academic life, featuring heroine Maybelle Marketing, her ca
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t Fluffy whose claws were registered as lethal weapons, and hints of midnight meetings with the mob. My column may not have done much for my academic career, but I honed my writing skills and got a lot of attentio
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n for tthe group and the paper.
This format may not be appropriate to your own organization. But maybe you can ask some senior members to write editorials. Some newsletters feature debates with pro vs. con statem
This format may not be appropriate to your own organization. But maybe you can ask some senior members to write editorials. Some newsletters feature debates with pro vs. con statem
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nts on controversial issues.
(4)Celebrate every member's achievement you can find.
You don't have to wait for someone to win a national award. Your members will win marathon runs and coach winning soccer teams.
(4)Celebrate every member's achievement you can find.
You don't have to wait for someone to win a national award. Your members will win marathon runs and coach winning soccer teams.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
They'll acquire promotions, houses, children and dogs....readers love this stuff.
You get the winners involved -- and you remind everyone that they're participating with a smart group of achievers.
(5) Recognize
You get the winners involved -- and you remind everyone that they're participating with a smart group of achievers.
(5) Recognize
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the power of networking with newsletters.
Everybody knows the newsletter editor and (if you do a good job) everybody wants to talk to you. After a surprisingly short time, you realize your newsletter practically
Everybody knows the newsletter editor and (if you do a good job) everybody wants to talk to you. After a surprisingly short time, you realize your newsletter practically
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
writes itself. You’re getting known faster than if you attended twenty-two networking luncheons.
It's the ultimate win-win: you get to brag about others and you display your own skills in a low-key, creative way
It's the ultimate win-win: you get to brag about others and you display your own skills in a low-key, creative way
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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