Main Subject - Business

The collective participation in professional networking has reached an all-time high. Never has there been more energy nor more opportunities to promote one’s products or services. And yet, most business professionals are in such a hurry to garner new business that they rarely

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

take the time to assess the tools they’re using along the way. The most classic case is the business card.

Try watching members of a Chamber of Commerce interact at a local event. It’s a dizzying experience. Just the pace of exchanging business cards alone leaves one t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

wonder how much is spent on the “what” factor and how little on the “why” factor. And considering how well they know the importance of first impressions, it seems logical that more time would be invested in that tiny 3.5” X 2” card that initiates the relationship.

Whether at t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

heir first point of entry or as a perpetual reminder, business cards allow professionals to nonverbally communicate a brand identity. They mold perception even more powerfully than the spoken word. Research shows that when a nonverbal message conflicts with a verbal one, the no

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

verbal dynamics prevail. So, consider it when a colleague glances at your business card while you’re trying to explain your business.

Every successful enterprise (directly or indirectly) conveys unique messages about their brand. In short, they’re telling a story. And the bus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

iness card is a small, yet integral, part of that story telling process.

That’s why it’s baffling to see some business professionals take so many shortcuts in storyboarding, designing and printing their business cards. Whether your time or costs are scarce, do not build your br

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd on account of mediocrity, laziness, or shoddiness.

By no means should you spend foolishly. But the emergence of business card solutions on the Internet has created opportunities for both cost-effective and high-quality products. And if you know where to look, you can even f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ind better customer service through some online companies over the traditional brick-and-mortar print shops.

Here are some suggestions in the three aforementioned stages of business card creation:

Tips for Storyboarding: Determine the makeup of your brand. What is the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mage that you’re trying to send, and how is it most effectively communicated? Consider logo options that offer an element of consistency with this brand image. Decide on the most relevant information that will be of value to those in possession of your card. How can they best

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

reach you – e-mail, phone, fax, mail? Use the information that can provide a return on investment, and omit the rest.

Tips for Designing: The old school of thought would suggest that you higher a professional graphic designer. That exercise is probably only valuable in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

creating a company logo (if you truly need one). Beyond that, the leading online printing services/websites can steer even a novice designer toward the right solution. Companies like PrintsMadeEasy.com have their own pro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rietary software to help you customize your design work in real time and offer a user-friendly experience. Customer service team will help proof your work, but be sure to verify that your type font is legible, that your font size is large enough, and that your card quality is of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reasonable caliber. Also, be sure that the most important information (i.e. name and company) is easily located. If you haven’t narrowed the most salient information, consider doing so before a final proof – remember, white space always beats superfluous details (if there are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ny).

Important Design Note: Be careful of some companies that print smaller-sized business cards. In this case, size matters – and it’s best to follow traditional business standards (3.5 X 2).

Tips for Printing: Digital printing now offers the optimal solution

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

for any business professional. It matches the quality of offset printers, and order are processed in much faster time. As an example, look on the home page of PME, and you’ll see a Countdown Timer that tells how much time remains to complete an order if you want to receive it b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a certain date (if necessary). As for final touches, the leading online print companies offer you the opportunity to carefully proof your design and then quickly get the order printed and shipped to your doorstep. Also, in your final proof, keep the back of your business card

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

blank. Some people opt at the last minute to add a mission statement or a catchy phrase on the back. But if you can’t win over somebody with information on the front, don’t expect any residual returns from what goes on the back.

Important Design Note: Be careful of some co

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

panies who insists on printing their logo on the back of your card. Find a company that wants to make YOU money, not them.

The one universal answer on how to print the best business card is that there is no one answer. What matters is storyboarding, designing and printing

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a business card that is right for you. The above steps provide you with some general, yet important, guidelines. However, the unique touch you add to this process, in capturing what defines your company/brand, will make all the difference.

Invest the time, energy and money in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our business cards to make that first impression the right one – and you’ll quickly discover why it matters most.

[1/16/07]

© 2007 SymAction Communications,
Michael Wissot

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/31658/mainsubjects-Creating-the-Right-Business-Card.html">Creating the Right Business Card</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/31658/mainsubjects-Creating-the-Right-Business-Card.html]Creating the Right Business Card[/url]

All in all, our decision-making equipment is pretty sound. We don't follow the lead lemming over a cliff. We can't be fooled into thinking that a 99-cent lure is a meal. We don't try to catch car fenders with our teeth. Then again, it wasn't a dog who launched New Coke. So there are a few bugs – little design flaws of the mind – that can have big consequences.

You've probably heard the story of the Boy Who Cried Wolf. The problem is that the child was looking for attention and thought it would be fun to scream at the top of his lungs that a wolf was nearb...

If your current CV or resume is not generating the interview offers you want, you must act NOW.

Tags

Links

Main Subject - Creating the Right Business Card

Related Articles: