Main Subject - Business

So raise your hand if you thought MySpace was basically a high school hangout in cyberspace. Ok, I can see that most of your hands a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re up and so was mine by the way. That’s until I found out that more than half of the MySpace users are above the age of 35. Accordi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g to an October article from Techweb, approximately 51.6% are over the age of 35. Add visitors age 25 or older and that number jumps

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to 68.3%. And it's still seeing 230,000 people sign up every day. So what does this all mean? MySpace has become a free and easy wa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to market your business or website to a massive audience. Below are 5 easy steps you can take to let MySpace jumpstart your busines

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s.

Step 1: Register for a free Myspace account. Ok, that one was easy, but some of you haven’t even done that yet! Keep in mind, yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are creating an account for your business. So use your business information where appropriate.

Step 2: Create a profile for your b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

siness. When it says “About Me”, write about your business. The profiles are designed for individuals, so you’ll have to be creative

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in how you tailor your answers toward your business.

Step 3: Start inviting friends to become part of your network. If your busines

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s is real estate, you can search for real estate agents, mortgage brokers or even people have real estate as an interest. You can be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

very selective in people you invite into your network and the more selective you are, the better the chance of those people acceptin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your request. Remember, some will say no, but so what? You can invite as many people to your network as you’d like – so don’t be of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ended if someone says no. It’s their loss!

Step 4: Post Bulletins. When you post a bulletin on Myspace, it shows up on the main pag

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e of everyone in your network! You can post events, special offers, a birthday wish, anything you’d like. But be careful; too many p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sts and people will start to get annoyed with you and eliminate you from their network. Use the rule-of-thumb of only posting bullet

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ns when you really have something valuable to say or offer and you should stay clear of posting too often.

Step 5: Check out other

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eople’s pages within your network. These people already have similar interests as you because they opted into your network. You can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

then view their friends and offer an opportunity for them to join your network. Isn’t this fun?!? Now be careful, this activity can

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

become slightly addicting and take you away from actually running your business.

With these five steps in place, you can start buil

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing more traffic to your website, increase attendance to your events, sell more products and find an old friend or two along the way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As I stated in a previous article, every customer wants to be an Insider. Here are ten more tips to make that happen for your customers.

You can put your message on t-shirts, hats, coffee mugs, pens and pencils, mouse pads, you name it. The trick is to have a compelling image or slogan.

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Main Subject - 5 Easy Steps to Turn MySpace into a Networking Machine For Your Business

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