Main Subject - Business

Don't panic – you can accomplish a lot in 30 seconds! You can also be completely forgotten and disregarded before you are even finished. Panicking will not help, however. Education

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and practice – that's what works.

The necessary components of a 30 second introduction include your name, your target and a hook based on benefits. (Depending on your industry and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our networking group, other components may be included.) In all components, it is important to remember not to make your listeners think too much. If you have a difficult name for t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e average person to understand quickly, fix it. If it is your last name, you can just drop it. If it is your first name, see how you can shorten or simplify it.

If your name is rea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lly unusual or foreign-sounding, the listener gets hung up on it, trying to figure it out. They don't even hear the rest of your intro.

The main intention of networking is to get re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

errals. To get referrals, you need to build relationships by consistently and regularly attending meetings in the same organization, clearly communicating your target market and illu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

trating the benefits of doing business with you.

In the 30 second intro, and everywhere else you market for that matter, your target needs to be narrow and clear and clearly communic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ated. How can anyone refer business to you if they don't know whom to refer? The individuals who attend networking events are there to build their businesses, just like you. If you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

make them think too much, they just forget about you.

The worst target markets I have ever heard include "anyone with skin" and "anyone with a net worth over $1million." Anyone with

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

skin? Really? She wants me to refer every single person I meet to her? And how will I know a person's net worth? That doesn't exactly come up in casual everyday conversation.

Peo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

le in networking meetings really do want to refer business to as many people as possible – if you make it easy. Everyone I ask says they are really happy to refer business!

The thir

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d component is often a challenge – the hook. You want people to remember the emotional reaction they had when they heard you.

Both direct customers and referral sources need to be e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ticed by your words. Use the benefits of what you provide to create the hook, and make it provocative. The reason people buy is mostly emotional, so you need them to feel something

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hen they hear you. Using numbers and verbs can accomplish this very well, especially if you are talking about mo'ney. For example, "my clients typically increase their sales by 25%

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

by working with me" makes the listener pay attention!

(By the way, don't talk about yourself. Nobody cares about you; they only care about how you can help them!)

It is unlikely yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

will be selling your products/services right there at the networking meeting, but it is very likely you ARE selling the sales meeting to potential direct customers. You want people

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o make an appointment with you – whether it's the complimentary consultation, the demo or the visit to your store.

Creating your 30 second intro is a lot like time management – it's

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

very personal. This means you should not just listen to one person's perception of how to put it together; you should study and gather input from multiple sources. Read more article

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, read books, listen to how successful networkers do theirs and cherry pick what will work for you – your personality and your industry.

Then – practice, practice, practice! Record

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ourself, listen to it and practice some more. Test it. If you don't get the response you want, change it, practice it and test it again! Good luck.

Copyright (c) 2007 Audrey Burto

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Imagine your surprise when a prospective employer asks you to come in and interview for not one, not two, but FIVE hours of interviewing. Five hours... can they really do that? Yes, and some companies who want to be particularly selective will have you in for as long as TEN hours in a single day.

How to Cut your IT bill down in size. 1. Think and plan what information and data you want to store. By taking time to plan what you want, you will save the expense of Business Analyst / Programmers running around in circles designing and redesigning your data programs at the same time slash your costs.

Want to Market your business and have fun too? Read this list of 10 ideas and begin to enjoy your marketing.

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