Main Subject - Business

JV the Costs – Whether it’s an office you share, or a receptionist, or an administrative assistant, or standby confe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rence call lines, you can make deals with other businesses that may not need a full-time receptionist, for example,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to keep the costs down. A local school supply business shares an office with a surveyor. A small downtown Hartford m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

il order firm shares office space and conference rooms with an advertising agency. A New York investment consulting

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

firm shares the mailing address with a Florida realtor who is also licensed in New York and wants a local presence.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Things like office and mail services, help desk support, and other shared services are becoming more common. If you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

an’t find one that makes sense for your business, why not invent your own solution?

JV to Build Your List – Your li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

st is your greatest asset, right? But if you only have 1,000 names where 50,000 or 100,000 is the norm (more is bett

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er, right?), then why not JV a list exchange. Bear with me. It’s true that you may not have much to offer to the lis

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

owner of 100,000+ names, when you only have 1,000. But it can be done.

One way to do this? Ok, let’s pretend that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I convince a speaker to do a teleseminar with me that I know at least 2 or 3 other 100k+ list size owners would love

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to tell their subscribers about. Let’s couple that with the fact that these list owners want to build their lists e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en more. And you do too. You could make a deal with some of these list owners that whoever opts in to your telesemin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ar, you’ll do a solo mailing of a product of their choice to the entire list if they promote the call. Remember they

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

’re delivering a message to their list that their list would be interested in, and they’re interested in getting the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

names of the other list owners that will opt-in. So you act as the middle-person and make all sides happy, while gre

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

atly adding to the size of your list.

I’ve personally done this, and I’ve got some big promotions on the way that w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ill grow my list even further. All you need to do is to contact these people and let them know how they benefit from

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the arrangement.

Will everyone welcome the deal? No. But there are plenty who will. And everyone wins (those are th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e best kinds of deals, by the way). This is one of those ideas that will work just as good online as they do offline

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Joint Ventures - Part XII

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