Main Subject - Business

Marketing is a matter of getting, and staying, on clients’ radar screens. Even people to whom you have delivered quality service forget about their favorite consultants or col

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

leagues when caught up in their day-to-day bustle—which might include you.

That’s why you need to find ways to get (or get back) on the radar screen. One way is to make maxim

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

um use of your business card.

Here are a few suggestions if you need to promote a product or service--or yourself.

Grab people’s attention. Your card does not have to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be a one-of-a-kind masterpiece, but in this visual era, it should be more than plain text on a white card. If you are not a designer and can’t afford to hire one, many online

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

companies offer attractive templates—just make sure that the graphics match the professional culture where you are seeking work (e.g., little puppies work for pet-watchers bu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t not corporate speechwriters). Your card should not feel flimsy and it certainly should not have those tiny perforated edges around the sides that indicate it came from your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

desk-side printer.

Watch the font size. True, a lot of information has to go on a standard 2- by 3.5-inch piece of card stock. But make sure the type size is large eno

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ugh to read (8 point minimum). Before you order a supply, test a sample with a few people, including those with “middle-aged” eyes. Of course, you’ll want to make sure you hav

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e, at a minimum, your name and contact information (phone, e-mail, address), Web site, and your business name or area of expertise. Ask a friend to proof the copy. Better yet,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ask a few.

Hand cards out generously, but not indiscriminately. It’s not a contest to attend a networking event or other function and see how many cards you can unloa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in an hour. On the other hand, remember to exchange cards before the close of a conversation. Give your card to neighbors, friends, service providers, and the people in your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

community. Although they may not be in a position to hire you, they may know someone who is looking for a great writer or whatever it is you do.

By the way, many cultures, su

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ch as the Japanese, have specific rituals for the exchange of cards. If you anticipate doing business in such a situation, read up beforehand so you don’t inadvertently offend

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the other person by giving or receiving a card in an impolite manner.

Invest in paper clips. Need to send a signed form, an article, or other paper to a client or oth

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er contact? Attach your card. That way, they won’t have to dig through their address book or card file to get your phone number or e-mail.

Better yet, attach two or three car

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ds. It’s happened to me that a contact in a large organization is asked to recommend a writer or editor (my specialties). They can pass on your card.

Add a note. Maybe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you have suggested a useful Web site or other tidbit. Write down the information on the back of one of your cards. Doing so helps

Save the cards you receive. Just as

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you want others to hang on to your business card, keep the cards you receive handy. If I have a new project, especially if it’s in a new field for me, I’ll thumb through my c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ards to see if anyone has expertise I can tap into. Sometimes, it could be someone I met a few years ago; sometimes, they are no longer at their organization but I can link to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

someone else there.

I’ve had people tell me that they had my card for years before they contacted me. All in all, a little business card can have a mighty big rate of return

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The first business of any business is to make a profit. However, profit alone isn't enough. How a profit is made has far more to do with the ultimate success or failure of a business than the profit itself. In this article, you'll learn the secret to building a highly profitable business that'll last.

Millions of young people are creating, maintaining and manipulating their personal brands everyday online. In a perpetual digital high school environment where clicks rule and people are conscious of how, when and why they are sorted into segments (jocks, nerds, freaks, sorority girls), managing and protecting your brand becomes a daily task like brushing your teeth or checking your e-mail.

Consider this please, there are millions of pounds spent on advertising on these channels, at the same time that the channels were in the process of ripping off their viewers! Advertisers are finding it difficult enough to have their advertising noticed, and then believed without, I suggest, having this sort of information published! Another fine mess bought to you by those fine people at Top-Down-Management Limited!

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