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    Marketing is conducted for the masses, but the customers come in one at a time. When you spend your money, you need to get value for your investment and you need to get an ass
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    et. That asset will be an asset or client that you can turn into a long term business value.

    One of the worst mistakes 99% of the businesses make is letting prospects and cli
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    nts come and go with no thought as to how valuable they really are and how valuable they are to the future security of your business. Before you can get this answer you must f
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    nd the value of your customer.

    Every customer is going to buy. How many times throughout the year? How long? If you don't figure out these numbers you really aren't in busine
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    s because you don't have a valuable asset. Your business lacks value. It might have cash flow and you might have some money, but it's mostly short term.

    You need to continual
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    y think of what you can do for your customers. If there's any greed in you, it should be on your customer's behalf. You want to try to reverse the greed for your customers.

    W
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    at benefits and advantages can you pile onto your product or service to make them irresistible?

    Take out a piece of paper and write down the words, "I can offer my customers"
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    and also write down, "I can offer my customers more or less of what? I can offer my customers better what? I can offer my customers stronger what? I can offer my customers low
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    r or higher what?" Any other thing that you can think of to offer your customers.

    Then match your current skills and capabilities with all these extra benefits and features t
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    at you've listed and determine what cost you might have to offer these services. List the additional features and benefits, the additional cost, and describe the components of
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    that cost. Such items like product cost, shipping cost, fulfillment cost, personnel, inventory, and storage. These are all considered when you do an exercise like this.

    If yo
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    're a service type business, offer the additional cost as measured in terms of the extra time it takes to provide the additional feature or benefit. The proper way to think of
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    this extra time is similar to the way we characterize time spent working for someone else 8 hours a day, 5 days a week versus the time spent learning how to create wealth in y
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ur business.

    If you slow down a bit, you can work smarter rather than harder by learning to make your money work as hard for you as you work for it or making your product or
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ervice work harder for you than you work for it. You can achieve much more for less work.

    Similarly, you can spend less time in a service business taking on more and more cli
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    nts if you simply treat existing ones differently. Treat them all as VIP's and they'll build your business for you. You'll provide that extra time and service to do what you s
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ould for public relations with your customers.

    Remember that marketing may be conducted for the masses, but your customers are only going to focus in one at a time. They alwa
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    s think of themselves as special individuals and you should too, even though you're marketing to the entire market.

    By Abe Cherian

    Copyright © 2005

    You may publish this art
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    cle in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links foun
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com


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