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  • Main Subject - Neworking - You Don't Have to Know Everything

    Have you ever found yourself in conversation with someone whose area of expertise totally stumps you? What should you do?

    First, don't try to wing i
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    t, because you'll make mistakes and look foolish. Why would you want to fake it anyway? There's no shame in not knowing about a topic you've never st
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    died. When referring to something that's not too difficult, you may have used the expression, "It's not brain surgery", but did you ever stop to thin
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    that to a brain surgeon it might be just as appropriate to say, "It's not accounting" or "It's not desktop publishing" or even "It's not rock music"
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ? Will Rogers once said, "We're all ignorant - just in different subjects". Personally, I believe the only reason I can't perform brain surgery is th
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    t I've never studied it, but that doesn't mean I am less intelligent or worthy than a brain surgeon, does it?

    If we're not embarrassed to admit we d
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    n't know about brain surgery, or rocket science, why should we be concerned about admitting ignorance of any topic? Perhaps there's a clue right ther
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    e in the word I used. "Ignorance" is a loaded term, isn't it? But the Oxford Dictionary defines it simply as "lacking in knowledge", with no connotat
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    on of shame. In fact, I'd suggest that admission of ignorance is the first step towards learning-and often to a truly interesting conversation.

    To t
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ke advantage of this idea, try some of these conversation encouragers:

    I haven't had any exposure to the world of multi-media marketing. Is it reall
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    as exciting as it looks from the outside?

    By using this wording, you are granting the other person the status of insider. Since we all enjoy talkin
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    g about our special knowledge, that will usually encourage him or her to give you all sorts of information.

    • Your enthusiasm about this subject i
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    infectious. What is it about it that so fascinates you?

    You have subtly complimented the speaker, who will subconsciously want to convey the same f
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    scination to you.

    I don't know anything about the flower business. Would you explain what that expression means?

    When you have admitted ignorance o
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    f a subject, there is no such thing as a stupid question, so go ahead and ask away!

    (By the way, this last question is also very useful when purchas
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ng services. Have you ever received an order back from the printer, only to find it was not what you had envisioned? You could probably have saved ti
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    e and money by admitting your lack of knowledge right up front and letting the specialist help you order exactly what you wanted.)

    Did you notice th
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    e common element in all three examples? Yes, I am inviting the person to tell me more. There's no more effective conversation technique than asking p
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ople about themselves and their interests - and then genuinely listening to their answers. During my networking workshops, people often tell me they
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    re nervous about meeting new people because they don't know what to say. If that's your challenge, why not turn this around, and consider what to ask


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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