Main Subject - Business

Have you ever come back from vacation, or from a business trip of more than a few days, to find an overstuffed e-mailbox containing a blow-by-blow account of everything that happened while you were away? E-m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ail overload at its worst!

You know the kind of thing I mean: long e-mail threads with contributions from everyone in the department, each copying everyone else and many leading off into side threads and in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

olving even more people. You have to read the whole thing just to know what's going on, and to see whether there's something you need to do.

This is a common problem, and one that comes up often in my consu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ting and training engagements. So I'm recommending a new way of keeping everyone in the loop --- without deluging them with e-mail.

The answer is a departmental blog. Now don't stop reading --- I know it ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

seem a bit radical, but bear with me and you'll see how this can be hugely effective in the situation I just described.

Most teams or departments routinely deal with a number of projects or processes.

A S

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

les team, for example, might have

• three new major accounts they are pursuing

• information for the monthly sales report

• a new sales training program.

A Human Resources group might have

• three new t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

aining programs under construction

• several job postings

• some competitive proposals to handle the pension plan.

Customer Relationship people might have

• several promotional programs

• a new software

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rollout.

Fill in your own details as appropriate.

Everyone in the group needs to be kept up to date on at least some projects. Instead of a chaotic storm of e-mail, the team blog becomes the central reposi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ory for all the information on the various topics. Information can be searched and viewed by topic or by date. Let's see how that would work.

The free WordPress blog platform offers something called "catego

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ies", which are typically shown as links down the right side of the blog page, while the messages, or "posts", take up most of the space to the left.

Using one of the examples above, my categories might be:

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

• Presentation Skills Course

• Sales Training Program

• New Employee Orientation Program

• Job Posting: Senior Mailroom Clerk

• Job Posting: Assistant to Marketing Manager

• Pension plan proposals.

Ea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ch of these would be a category, shown as a link down the side.

If you reviewed the draft manual for the Presentation Skills course and have some comments on it, you'd want to report your findings to the re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t of the group. Using the traditional e-mail method, that might elicit replies from three colleagues, with the potential to multiply into the usual "e-maelstrom".

Using the blog, though, the process becomes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not only simpler but more effective. You simply post a short report on what you did and any recommendation you might have, and put it in the Presentation Skills Course category. People can comment on your po

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t, or add their own posts as appropriate. These are also added to the Presentation Skills category.

The result is the whole story to date on this topic, with everyone's posts listed neatly in order and with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nothing intervening. Everyone can see at a glance the status of the project and what, if anything, they have to do. The posts will remain on the blog unless and until you remove them, so it can also serve as

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a permanent record when appropriate.

When you make a post, you send an e-mail to everyone, but it doesn't need any message at all in the body. All you need is a descriptive subject line such as "My recommen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ation on Presentation Skills course posted today." Those interested in the topic can go and read your post, while those not interested don't need to be drowning in unwanted e-mail.

Now picture yourself comi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g back from your vacation. You simply go to the blog, click on the category links that are of interest to you and update yourself quickly and easily. Much better than the "e-maelstrom", isn't it?

Don't be p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t off by the idea of blogging if you haven't worked with it. Blogs are mainstream communication tools now, and this is one use for them that can drastically slash the amount of unwanted e-mail we all receive

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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While running a successful business is not easy, there are rules that you can follow that will almost certainly increase your chances of success. And there are also sins that will guarantee your failure. Here are the Seven Deadly Sins of Business.

Whether you already own a window cleaning company or you are looking at starting your own window cleaning business. One of the first things you need to get squared away in your head is that you are a 'window cleaner' and in the window 'cleaning' business, NOT a window washer in the window washing business. You may think that the distinction is silly, but I guarantee you it is important.

Good reasons to chose a local company, not just for financial reasons, but ecological reasons, from carpet cleaners, plumbers, painters and any other trade.

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