Main Subject - Business

Most companies focus on developing a brochure, a slick 4 color tri-fold brochure with pictures, the name of their company, phone number, etc. That's actually how people treat it It's just a brochure with very little meaning. It's treated with low percei

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ved value and usually ends up in the garbage. Most brochures developed are full of "me too" or copy focused on the company itself.

How can you promote your company or establish some type of expertise and put it into a vehicle like a consumer guide or re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

port that the consumer will want to read?

You can develop it in an informational format. You put your expertise, knowledge, background, and years of experience down in print. In other words, a 12-page "Inside Secrets" type of report that relates to the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

service you want to render has a much more valuable meaning to the reader than an actual fancy brochure.

It also now becomes a book. Even if it's a report, you can call it a book. It doesn't matter. It's a different look, feel, value, pages than a broch

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re. It also provides advice. This report will be skimmed over, read and saved or passed along to others.

You will want to treat the title of your report like you would the headline of an ad. You want to create a title that keeps your prospect intereste

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d. It should tell them what's in it for them. It should give them a big benefit. You'll also want to entice them into getting a copy of it now.

You don't want to title your book or report "Acme Company- We Value Your Patronage" your Company For Life. You

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

don't want to come up with a title that gives them no reason to call you. You don't want to put your company name in the title.

If anything, put your company name underneath the person's name so you are listed as the author of your report or book or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onsumer awareness guide. You can also add a photo on the cover. This also gives you credibility and makes you be recognized as an expert in the field.

Your report or book needs to be written from your consumer's side, not your side. It needs to be writte

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n from their vantage point. They're going to understand that you're educating them about the industry's weaknesses. You tell them right away, "I know there are some unethical companies, but before you make any choices, please read on to find out the k

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ey ideas you need to know before", etc.

You become their advocate and advise them about picking the right company. You will be perceived as "educating" them instead of "selling" them". Try not to use the words "me", "we" "I" and "us." Try to use the word

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

"you" and "your" as often as possible. -

Your reader doesn't want to hear about your company. They want to hear about what your report can do for them and educate them. Then they'll want to know about your company.

You'll want to create this copy so it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

doesn't look like advertising. It has to position you as a helpful friend and expert in the field. Don't be touting your company or recommending your company.

You need to describe the actions necessary to fulfill the promise that's in the report. For

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

example with this headline, "10 Easy Steps to Making Sure You Don't Get Ripped Off By A Contractor", then spell out those 10 steps. Wet their appetite. Tell them what to do, but not necessarily how to do it. What happens is they will contact you for more

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of your advice.

The final step should be to contact you for more information. Give them a check list or flow chart of the process so you are educating them. Try not to use too much industry lingo because they may not understand it. You may even have a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

opywriter prepare this report.

You want to avoid using an advertising agency because they're more inclined to do fancy brochures and try to stick in some logos and other things that really aren't needed. You want to have it printed nicely. You want to ha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ve it professionally laid out and typeset by a printer, but don't make it look like a brochure. It doesn't have to be printed in 4-colors and on high glossy stock.

You can print a cover on heavier weight paper with the actual report saddle stitched (st

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

apled) and folded. If you want, you can make the cover a different color. That's as expensive as you want to go. You can make this report on white paper with black ink, folded and stapled in the middle.

You want to make it at least as long as necessary t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

convey perceived value. 12 pages is usually a good amount, double spaced. You can still fit that report into a #10 envelope if you need to.

In conclusion, there are really only two reasons why anyone does anything. It's to gain pleasure or avoid pain.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

You want to be sure your report's title appeals to either one. If not, re-write it until it does.

By Abe Cherian

Copyright © 2005

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

How to prevent distortion, rumors and hearsay in an organization. Though listening long speeches is difficult this leads to rumors & hearsay. It's very important to uncover such problems. Lack of listening and hearsay information is real problems and should not be ignored. Check out the basic twelve rules, which will bring a huge difference.

You can save even more when you buy used pallet racks directly from liquidation sites instead of going through the dealers. However, there are 4 traps you can't ignore at all before you make such a move. By being aware of these traps, you can secure your investment in liquidated pallet racks.

There are several legal complications involved in mergers and acquisitions. It is advisable to hire a lawyer for mergers or acquisitions. Lawfully binding contracts and agreements have a lot of terminology that people may not understand. Lawyers have requisite knowledge that can help people understand their rights in relation to the merger or acquisitions. This may save a lot of time and legal complications. Lawyers are in a better position to evaluate the deal and recommend whether a particular merger or acquisition is best suited to the client's needs.

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Main Subject - How to Create a Report for more Consumer Response

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