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Main Subject - Are You Scaring Away Potential Customers?
When you are trying to make a sale and ask someone to fill
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
out a credit application and new account form, do your po
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tential customers turn around and run to the competition?
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Author Michelle Dunn, in her new book “Become the Squeaky
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Wheel,” explains how you can avoid scaring customers away
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
and keep them coming back. First, find out what your com
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
petition is doing, do they have a credit policy? If they d
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o, what is included? What does their credit application lo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ok like? How many forms do new customers have to fill out?
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Do they have good paying customers? Look online, a lot o
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
business website will have their credit applications avai
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
lable online.
“I am amazed at how much “stuff” people wil
“I am amazed at how much “stuff” people wil
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
l jam onto their credit applications and new account forms
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. This alone can scare a potential customer away, especia
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
lly if they can go down the road and fill out one easy for
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
m and have their product or service.” Says Dunn.
Consumer
Consumer
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s get distracted by long forms, especially ones that ask f
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
or to much information or are full of legal jargon or long
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
technical terms. Keep your form, short and to the point.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Keep the language easy to understand and in laymen terms
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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